Pacific Licensing Studio Pte Ltd – Marketing (Intern)

The Senior Executive, Marketing & Retail (Contract) will play a pivotal role in working together with the Marketing team to support and executive marketing strategies, with a focus on digital but not limit to offline program to drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property (brand) which will be align with the regional strategy as set out by the Licensor.

Overall Brand Management

• Oversee flow of event implementation in all aspects and ensure proper implementation.
• Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.
• Coordinate all campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, etc.).
• Any other responsibilities assigned, as relevant.

Online Responsibilities

• Support digital marketing campaigns across paid and organic channels/KOLS to drive business growth and brand affinity.
• Coordinating digital campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.).

Offline Responsibilities

• Support all on-ground marketing initiatives set forth – exhibitions, pop-up events/stores etc (if any).
• Responsible for setting up of retail POP/POSM with key retailers (Coordinate with various stakeholders inclusive of licensor, Licensee, retailer, PLS commercial and BA team) to ensure significant brand & product visibility.

Job Requirements

• No experience required but prior exposure in offline / online marketing is an added advantage
• Team player and willing to learn
• Good working knowledge of MS Office – Excel, Word, Outlook, PowerPoint
• Well organized and pro-active with attention to detail
• Ability to perform in a fast-paced and dynamic environment
• Good communication skills (written and verbal)