Picture Clarke Quay, eleven years ago. I was 18, a hopeful polytechnic student with more dreams than dollars, nervously clutching a bouquet of roses outside the bustling bar where I worked.
Those roses, a modest $33.90 arrangement from Singapore Florist, were my most extravagant purchase that month, all in the hopes of impressing a girl named Catheryn Wong on our first date.
Today, the purchase of this florist became my most extravagant purchase, a whopping $118,000.
I was a bundle of nerves, but those roses were my way of saying I was serious, even if my bank account wasn't quite there yet.
Spoiler alert: the roses worked their magic.
Today, Catheryn isn't just my date; she's my wife, and my partner in this new floral adventure.
After running my current businesses, I felt a pull towards something more tangible, more aligned with my personal values.
The tech world is exciting, but it can also feel a bit detached. Flowers, on the other hand, are about genuine emotions, genuine connections. They're a part of life's most precious moments.
And those roses from Singapore Florist held a special place in my heart, a symbol of my budding romance with Catheryn.
So, when the opportunity arose to acquire the business, it felt like more than just a smart investment; it was a chance to weave our love story into the fabric of this iconic brand.
Those roses were a symbol of our beginning, and now, Singapore Florist is a symbol of our future together.
But Catheryn and I aren't just relying on sentimentality. We've brought our combined expertise to revitalise the 37-year-old florist:
Bouquets with local flavor: Best sellers are named after beloved Singaporean landmarks, adding a touch of local charm. Think roses like Rosy Raffles, Dempsey Daisy, Classy Clarke Quay and Bedok Bedok Heart – a delightful reminder of the city's vibrant spirit.
The new SingaporeFlorist.com.sg website, spearheaded by Catheryn, is a user-friendly haven with stunning visuals, seamless payment options, and a completely new catalogue.
Together, we've assembled a passionate team of florists and Flower Happiness Executives dedicated to providing an exceptional experience.
The Diamond Jubilee Bouquet: In a tribute to Singapore's 60th birthday, Catheryn and I have crafted a breathtaking bouquet featuring orchids, and other exotic blooms in vibrant hues.
It's a symbol of the nation's resilience and a testament to our shared love for Singapore.
We're not just selling flowers; we're delivering emotions. Whether it's a birthday surprise, a heartfelt apology, or a grand romantic gesture, we want to be there for our customers, just like Singapore Florist was there for me all those years ago.
My team at Singapore Florist and I are excited to share our passion for flowers with you.
Warmly,
Jim Ng
Chief Petal Officer
Job description
Internship Position: E-commerce Marketing & Management Trainee (Singapore Florist)
Company: Best Marketing Agency Pte Ltd
Account: Singapore Florist (E-commerce website)
Internship Duration: 3 months
Job Scope:
The E-commerce Marketing & Management Trainee will play a crucial role in driving online sales and enhancing the customer experience for Singapore Florist. This involves a dynamic mix of marketing, merchandising, and customer service responsibilities.
Key Responsibilities:
E-commerce Marketing:
- Plan and execute digital marketing campaigns across various channels (e.g., social media, search engine marketing, email marketing) to drive traffic and sales.
- Create engaging content (e.g., product descriptions, blog posts, social media updates) to attract and retain customers.
- Analyze campaign performance and make data-driven adjustments to optimize results.
Merchandising & Product Management:
- Manage product listings on the e-commerce platform, ensuring accurate information, high-quality images, and compelling descriptions.
- Develop and implement pricing strategies to maximize revenue and profitability.
- Conduct market research to identify trends and customer preferences, informing product selection and merchandising decisions.
Website Optimization:
- Analyze website traffic and user behavior to identify areas for improvement in the customer journey.
- Implement conversion rate optimization (CRO) strategies to increase sales and improve website performance.
- Collaborate with the web development team to enhance website functionality and user experience.
Customer Service:
- Provide prompt and helpful support to customers through various channels (e.g., email, chat, phone).
- Resolve customer inquiries and complaints effectively, ensuring customer satisfaction.
- Collect and analyze customer feedback to identify areas for improvement in service delivery.
Learning Objectives:
- Gain practical experience in e-commerce marketing, merchandising, and website optimization.
- Develop skills in digital marketing campaign planning and execution.
- Learn how to analyze data and make data-driven decisions to improve marketing performance.
- Understand the principles of pricing strategy and product management.
- Gain experience in customer service and relationship management.
- Develop strong communication and problem-solving skills.
The mentors will provide guidance, support, and feedback throughout the internship, ensuring the intern gains valuable experience and achieves their learning objectives. They will be available for regular meetings, coaching sessions, and to answer any questions the intern may have.
This internship offers a unique opportunity to gain hands-on experience in the dynamic world of e-commerce and develop valuable skills for a successful career in digital marketing.
Job Type: Internship
Contract length: 3 months
Pay: $800.00 - $1,000.00 per month
Related Job Searches:
- Company:
Singapore Flower Delivery Pte Ltd - Designation:
eCommerce / Digital Marketing Intern - Profession:
Sales / Retail - Industry:
Retail / eCommerce - Location:
Sungei Kadut