The Singapore Red Cross is a homegrown humanitarian organisation, dedicated to relieving human suffering, protecting lives and dignity and responding to emergencies since 1949. We serve the vulnerable through our blood donor recruitment programme, home and day activity centre for the disabled, elder aid, transport aid, family life aid, community health on wheels and community first aid. We build capacity and resilience through our training academy, and volunteer and youth development. Beyond our shores, we mobilise and translate contributions from the donor community to relief and recovery, rehabilitation and reconstruction efforts, with the aim of helping communities affected by disasters.
Background
The Singapore Red Cross’s (SRC’s) Blood Donor Programme (BDP) works in partnership with the Health Sciences Authority’s Blood Services Group (BSG) to educate, recruit, retain, and recognise blood donors as part of our role as the National Blood Programme’s national recruiter.
With blood donors currently making up less than 2% of Singapore’s residential population, there is an ongoing need to build a sustainable donor pool towards ensuring a healthy and constant supply of safe blood at all times. To that end, BDP’s mission is aligned with the following objectives: ● Educate the general public on the importance of blood donation towards converting and recruiting eligible new donors ● Ensuring new and first-time donors are retained and converted to regular donors ● Recognising regular and champion blood donors and, in turn, inspiring and retaining a new generation of blood donors ● Engage and recruit youths to actively participate in and advocate for blood donation. ● Building a supportive network of youth volunteers and donors for long-term involvement in blood donation through campaigns and events.
Are you passionate about making a difference and engaging youth in meaningful causes? Are you someone who is committed to making Singapore a better society? Join us and be part of the movement to inspire the next generation of blood donors. You will play a vital role in driving awareness and participation through creative social media campaigns, events, and strategic marketing efforts.
Responsibilities:
● Assist in brainstorming, planning, and executing marketing campaigns across various channels such as social media, email, and digital advertising. ● Work closely with various stakeholders and external vendors to plan, coordinate and execute BDP’s events and activation campaigns such as World Blood Donor Day 2025 during the period ● Conceptualize and create youth-focused content for blood donation campaigns, including festive and trendjacking content, producing short-form videos (e.g., Reels, TikToks) and Gen-Z-oriented engagement strategies to engage and recruit new donors. ● Assist in managing and engaging with the online community across various social media platforms by producing marketing materials, articles, blog posts/ vlog, social media content pieces and visual content to drive conversations around blood donation ● Support the development of purpose-built collaterals for blood outreach opportunities ● Assist with editorial proofreading and content refinement ● Support email marketing campaigns, including drafting emails, designing email templates and analyzing campaign performance. ● Conduct research on youth engagement trends and propose innovative marketing strategies to reach younger demographics ● Collaborate cross-functionally with internal teams and other departments to provide marketing support and strategic input ● Any ad hoc administrative work as required
Requirements:
● Currently pursuing a diploma or degree in Marketing/Mass Communications/Business Administration or a related discipline. ● Excellent written and spoken English and a 2nd language (Mandarin, Malay or Tamil) is a plus ● Excellent computer literacy; in the use of Microsoft Office and Google workspace applications ● Experience with photo/video editing software, designing and content creation tools like Illustrator, Adobe Photoshop, Canva, Lightroom and CapCut ● Proficient with managing social media platforms (Instagram, Tiktok, LinkedIn, Telegram etc). ● Must be able to work in a team and also independently ● Possess good project management, organisation and communication skills ● A flair for creativity and attention to detail ● Self-motivated, responsible and adopts a proactive approach to every aspect of work to ensure responsibilities are carried out efficiently. ● Strong desire to learn and adopt a positive attitude ● Keen interest in Marketing and abreast with current market trends ● Commitment period of 3 - 6 months.
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