A DrBrand Pte Ltd, a brand owner, wholesaler and distributor of carefully curated doctor-approved brands and products aims to establish a leading position in the personal care and health and wellness market based on guided principles of simplicity and goodness, represented by a ‘seal of doctor’s approval’ and creating a strong presence in Asia Pacific and worldwide.
What strongly distinguishes us from our competitors is that all our products are formulated based on in-depth clinical research, together with the input of some of the best doctors, chemists and scientists across the globe, to solve different skin and hair concerns for all humankind who believes in the investment of their own beauty and health. We also use only top-notch ingredients and nothing else.
Our hero brand, DrGL®, is a range of bespoke skincare that has been personally customised by Dr Georgia Lee, a celebrity doctor in Singapore. It infuses science into effective skincare and is dedicated to different skin types. Dr Lee was involved in every stage of the product’s development, from formula to manufacturing and packaging, always striving for the highest standards.
With a strong knowledge of distribution channels and market penetration strategies, and experience in the medical spa industry, A DrBrand Pte Ltd is also a franchiser of medical and hair spas, and retreat and wellness centres worldwide.
· Develop marketing plans and strategies to increase brand awareness and positioning.
· Design and optimise always-on and promotional online campaigns across existing online channel.
· Plan and execute digital marketing programs to drive sales to company’s ecommerce site.
· Ensure effectiveness of campaigns through well thought out campaign strategies and target audience planning.
· Test campaigns success, identify trends and insights, and optimize spend and performance.
· Drive market-leading ROI and develop the optimum media mix to achieve KPIs through data-driven recommendations.
· Determine email marketing KPIs and increase email subscriptions.
· Manage product photography and partake CRM database systems.
· Produce consistent brand message across all the social media channels.
· Respond to any mentions over social media platforms and engage with the social media users.
· Handle the general day to day administrative tasks.
· Analyse social media campaigns with tracking systems to determine areas for improvement.
· Manage social media platforms & analysis of performance.
· Manage customer service via social media channels.
· Monitor and create analysis report regularly.
· Work with various departments to send out timely and effective Digital Ads in line with brand direction.
· Create content and creative brief to promote marketing campaigns on a weekly basis.
· Understand conversion funnels, track the effectiveness of marketing campaigns for continuous improvement.
· Work with agency to enhance the performance of the ads.
· Brainstorm, plan and execute marketing campaigns/promotions to bring lead gen, increase traffic and sales.
· Manage the leads to book appointments at FingerBooth.
· Brainstorm, plan and execute marketing campaigns/promotions with agency on Paid Ads top bring sales and traffic to the website.
· Manage campaigns smoothly and effectively.
· Create a seamless omni-channel experience for customers through communications.
· Prepare content and creative briefs for eDMs (new leads).
· Understand conversion funnels, track the effectiveness of marketing campaigns for continuous improvement.
· Brainstorm, plan and execute marketing campaigns/promotions to improve UX, increase traffic and sales.
· Increase the number of the new leads database to the website.
· Manage day to day functionality of the website.
Requirements:
· Minimum 1 year of relevant experience in Fast-Moving Consumer Goods sector
· With great passion in beauty, hair, health and wellness related.
Working Location: Pasir Panjang
Monday to Friday 9am to 6pm
Hybrid Work From Home & Office
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- Company:
A DrBrand Pte Ltd - Designation:
Digital Marketing Assistant Manager / Senior Specialist - Profession:
Marketing / Public Relations - Industry:
Beauty Services - Location:
Queenstown