Since 1970, Abbott in Singapore has been dedicated to helping people across the Asia-Pacific region live healthier lives through a diverse range of science-based nutritional products, diagnostic tools, medical devices and branded generic pharmaceuticals.
Internship Description:
- COE physician workshops project management including meeting logistics, internal and external marketing communication and Advisory Board branding, brochures printing, follow-up process formulation, management of marketing agencies/vendors...)
- Key Opinion Leaders segmenting and targeting, including the building of a database/repository and tracking mechanisms of differentiated engagement strategies
- Put in place a digital physician community platform to continue peer-to-peer dialogues post-conferences or post-training events.
Learning Outcomes:
1) Project Management (e.g. conference organization)
(2) Marketing communication and branding (e.g. external promotion, digital communication...)
(3) key opinion leaders engagement strategies"
Related Job Searches:
- Company:
Abbott Laboratories (Singapore) Pte Ltd - Designation:
Marketing Communication Intern - Profession:
Marketing / Public Relations - Industry:
Others - Location:
Downtown Core