Since 1970, Abbott in Singapore has been dedicated to helping people across the Asia-Pacific region live healthier lives through a diverse range of science-based nutritional products, diagnostic tools, medical devices and branded generic pharmaceuticals.
Internship Description:
1. Your work will cover a spectrum of both ethical and consumer marketing activities for Adult Nutrition (Glucerna & Nepro) and the Pediatric Nutrition (Grow).
2. You are expected to work closely with internal cross-functional teams and external agencies on marketing materials development, event management, and special programme planning and activations.
3. You will be assisting the Adult Nutrition Marketing Team to execute branding and marketing activations for specialty products to drive awareness and trial.
4. You will monitor and evaluate the digital / CRM activities to drive leads for the brands.
5. Key projects you will be involved in include:
a) Supporting the activation of digital strategies and digital campaigns.
b) Assisting in the planning of marketing activities / programmes to drive consumer engagement, recruit new-to-brand and accelerate new user conversion.
c) Assisting in the planning and execution of CME events and post-event evaluation.
Learning outcomes:
1. Application of theoretical knowledge and soft skills on a real-life work setting in the consumer healthcare industry.
2. Acquisition of hands-on experience in planning and executing marketing campaigns.
3. Gaining and honing of critical work skills, e.g. ability to multi-task, manage tight timelines, working independently and cohesively with cross-functional teams to deliver desired outcome.
3. Empowerment to handle key projects and coordinate marketing activities to meet the business needs.
Related Job Searches:
- Company:
Abbott Laboratories (Singapore) Pte Ltd - Designation:
Marketing Intern - Adult & Pediatric Nutrition - Profession:
Marketing / Public Relations - Industry:
Others - Location:
Downtown Core