Since 1970, Abbott in Singapore has been dedicated to helping people across the Asia-Pacific region live healthier lives through a diverse range of science-based nutritional products, diagnostic tools, medical devices and branded generic pharmaceuticals.
5 scopes including digital, trade, launch toolkit, analysis and self-initiated idea
1. Support communication development for PediaSure UpAge launch
• Digital content development: propose content and support the digital roadmap development of launch campaign
• Trade POSM development: support agency brief and revision of agency proposal
• Launch toolkit compilation
2. Competitive and market analysis: gather and sort competitive intelligence information from affiliates, analysize implication and make recommendation in supporting UpAge launch
3. Complete one self-initiated task at the ideation level, contributing to UpAge digital development, from self-initiated digital analysis to propose several ideas and finalize one with high potential
Some experience / exposure in digital marketing a plus.
This is a 6 months full-time internship from January 2021 to June 2021. Kindly indicate clearly in your resume the period in which you are able to commit to.
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