Align Technology – Marketing Specialist Intern

About this opportunity

Based in Singapore, The iTero Marketing Specialist will plan, coordinate and execute the downstream marketing plans for APAC. The incumbent will be responsible for the strategic planning, development, implementation and budget management of all professional marketing activities.

The candidate would have demonstrated a strong business acumen, managing stakeholders, ability to influence, strategize and prioritize and exercise impact on the business results in a fast-paced environment working with a cross functional team of professionals. Hands on, individual contributor role all the way from planning to execution.

This role will report into the iTero Marketing Director for APAC region.

In this role, you will…

Working alongside APAC Regional iTero Marketing, the iTero organization and Invisalign counterparts, the iTero Marketing Specialist will:

Data Tracking and Analysis

• Analyze existing data to verify and validate customer insight and hypothesis
• Collect business intelligence and create report on competitive landscape and actively seek to stay current
• Contribute to the inception of new initiatives, through to launch and post-launch monitoring, tracking and analyzing business results
• Working with regional IT team to automate sales tools for key marketing initatives

Marketing Support

• Ensure our key stakeholders are equipped with the relevant tools to ensure the smooth roll out of marketing initiatives across the entire product mix.
• Ensure the “voice of the customer” is sufficiently captured and integrated in all product solutions delivered to the marketplace.
• Collaborate with local iTero marketing counterparts to drive alignment of iTero initiatives.

Professional Communication

• Work with global marketing teams to regional collateral for APAC
• Partner with global & local teams to manage local launch plans, working closely with legal and regulatory teams
• Develop customer communication plans for new product initiatives, software commercialization, and promotions.
• Management of all customer communication including traditional trade press advertising & digital advertising including EDMs

Event Management

• Partner with local marketing teams in the development and execution of internal and external event launch plans, including logistics, creative & event initiatives.
• Collaborate with external design agencies in ensuring iTero brand presence are in line with Global direction.
• Liaise with event organizers on sponsorship opportunities, event logistics to ensure smooth operation during the event.
• Ensure all key stakeholders are aligned with event plans and objectives pre, during and post event.

Other

• Engage with key internal stakeholders across the business to ensure all marketing initiatives are embraced and maximised.
• Work with legal and regulatory teams for all collateral and communication requiring review.
• Coordinate the localization of marketing collateral, customer communication and training material
• Understand product workflow and positively contribute to clear customer communication
• Provide support to audit processes and quality management system as required

Deliverables and Key Performance Indicators

• Ensures the effective fulfillment of objectives and deadlines assigned
• Participate in proactive team efforts to achieve departmental and company goals
• Perform other duties as assigned
• Comply with all policies, practices and procedures