The Angie's Tempeh Bak Kwa is an annual project for a product launch for a seasonal festive period in Singapore. Our company, Angie’s Tempeh, is the current leading market leader in natural plant-based food products and will be leveraging our social media following of over 20,000 people to sell the products through both D2C (direct-to-consumer) and O2O (online-to-offline) sales channels. In addition, the project will be incorporating NFT (non-fungible token) integration as part of its marketing strategy to capture the market share of physical sales of Tempeh Bak Kwa. Requirements of the project include finance, sales & marketing, and business development.
1. Community partnership collaborations with KOLs for social media marketing and O2O (online-to-offline) sales throughout Singapore
2. Strategic planning of logistics for the distribution of goods across the island
3. Digital logistics coordination of distribution of NFTs (non-fungible tokens) as part of our guerrilla marketing strategy, eg help with setting up simple webpage to claim NFTs, linking databases such as AirTable together with NFT distribution platforms, etc
4. Data analysis of prior year's sales of Tempeh Bak Kwa for pricing and bundling strategies
5. Customer outreach for marketing and sales support
6. Assisting in the distribution of content on social media platforms across Facebook, Instagram, YouTube, WhatsApp and email marketing platform Klaviyo to over 20,000 people
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- Company:
Angie's Tempeh Pte Ltd - Designation:
Digital Marketing / eCommerce Intern - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce - Location:
Sembawang