Appiloque Pte. Ltd. – Content Marketing Intern for a Digital Marketing Agency

Job Scope

● In-house Content Marketing:

○ Leverage on search trends and team feedback to develop a blog editorial calendar on digital marketing and HR topics

○ Create free resources for the purpose of lead generation and lead nurturing

○ Write, edit, proofread and publish blog articles and case studies on the company’s Content Management System (CMS)

○ Implement SEO best practices for content optimization

○ Adapt and share content on the company’s various social media channels, including email newsletter distribution on Mailchimp

○ Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for user experience for social media and email

○ Analyze and present content performance, with actionable insights for improvements

● Custom project: In your final month of internship, you’ll get the chance to propose, lead and implement a custom project that will offer a value-add to the agency.

Criteria

● Proactiveness and initiative to pursue self-directed learning

● A genuine interest to build a strong understanding of digital marketing and write about

technical subjects

● Excellent writing skills in English, with an editorial mindset that seeks to understand what

audiences consume and a strong understanding of content categorization and structure

● Experience with Google Analytics and key social media channels preferred

● Ability to perform in a remote environment

Learning Outcomes

● Ability to apply SEO best practices for content research, writing, and optimization

● Ability to operate WordPress Content Management System

● Ability to operate email marketing software to create Electronic Direct Mails (EDMs), configure email campaigns, and blast newsletters

● Ability to adapt content to be applicable to various distribution platforms

● Ability to interpret social media and email marketing analytics to generate actionable insights