Ashley Summer is a homegrown lingerie and loungewear label. We believe in bettering the lives of women - through thoughtful design, quality products, and supporting causes to empower women.
We are grateful for the women who came before us and paved the way to make our journey easier. We believe choice=change, and that you and I have the opportunity to do something bigger than ourselves, together. We hope to pay it forward to the women of tomorrow.
The design process starts with us thinking about what we really want to wear right now. Our lingerie are designed by us in Singapore, and handmade by women artisans across Asia. Our commitment is to produce quality pieces that last through the seasons and to reduce our footprint on the environment. We source premium laces and fabrics from wholesalers who have over-ordered fabric from other designers and fabric warehouses to produce our intimates in small-batches. Most of our designs are available in limited quantities which makes them really special.
This digital marketing intern will be involved in planning and executing the social media calendar, EDM, and monthly partnerships collaborations with like-minded brands.
Key responsibilities include:
• Planning and executing the social media calendar (daily IG posts, 5 times a week IGS posts) and weekly EDM
• Developing and executing effective digital marketing strategies to hit ROI/ KPI, including running IG, FB and Google Ads for new launches and sales
• Liaising with like-minded brands for monthly partnerships
• Updating the monthly marketing performance report
Technical Skills and Competencies:
1. Fair knowledge of the social media landscape, especially the retail industry
2. Meticulous in his/her work with an eye for design.
3. Experience with digital design tools (canva) and preferably in copywriting
4. Ability to work independently
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