Blinkonomics – Content Creator

Content Creator responsibilities include:

• Researching industry-related topics
• Preparing well-structured drafts using digital word processing and publishing platforms
• Creating and distributing marketing copy to advertise companies and products
• Creating video content for TikTok, Facebook and YouTube

Job brief

• We are looking for a Content Creator to create various types of pieces for our company’s web pages, like articles and social media posts.
• You will be working with the writing team to create articles and content pieces worth reading for our clients.
• Content Creator responsibilities include producing marketing copy to advertise our products, writing content and blog posts about industry-related topics and promoting our content on social media. You will also be required to produce simple TikTok, Facebook and YouTube videos (with script, direction and guidance given).
• To be successful in this role, you should have experience with digital publishing and generating traffic and eventually, leads for new business. Able to draft clear summaries on the copywriting needed for your content campaigns. Please share samples of your work (portfolio or links to published articles) along with your application.
• Ultimately, you will help us reach our target audience by delivering both useful and appealing online information about our company and products.

Responsibilities

• Research industry-related topics
• Prepare well-structured summaries or drafts using digital publishing platforms
• Create and distribute marketing copy to advertise our company and products
• Interview industry professionals and incorporate their views in blog posts
• Edit and proofread written pieces before publication
• Conduct keyword research and use SEO guidelines to optimize content
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Identify customers’ needs and recommend new topics
• Coordinate with marketing and design teams to illustrate articles
• Measure web traffic to content (e.g. conversion and bounce rates)
• Create engaging videos for TikTok, Facebook and YouTube

Requirements

• Proven work experience as a Content Creator or similar role
• Portfolio of published articles
• Hands-on experience with Content Management Systems (e.g. Shopify)
• Excellent writing and editing skills in English
• An ability to fact-check long-form content pieces
• Time-management skills
• Familiarity with SEO
• Video shoot and editing skills
• Minimum 1-year experience
• BSc in Marketing, English, Journalism or relevant field