Bluesheets – Product Marketing Intern

About the role

We’re seeking a creative and motivated Product Marketing Intern to join our team. This role provides an excellent opportunity to gain hands-on experience in content creation, digital marketing, and strategic communications. The ideal candidate will have a passion for writing, storytelling, and digital media, with a desire to learn and grow in a collaborative environment.

What you’ll do

• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Analyze customer feedback, sales data, and market trends to refine product positioning and messaging.
• Develop compelling product positioning, messaging, and value propositions that resonate with target audiences.
• Create and maintain product documentation, including datasheets, brochures, and website content.
• Collaborate with cross-functional teams to develop and execute go-to-market strategies for new product launches and updates.
• Plan and coordinate product launches, including messaging, promotions, and sales enablement.
• Develop sales tools and training materials to support the sales team in effectively selling the product.
• Provide insights and recommendations to help the sales team address customer objections and close deals.
• Create engaging content for various marketing channels, including digital marketing, social media, and email campaigns.
• Work with design and content teams to produce high-quality marketing materials.
• Monitor and analyze the performance of marketing campaigns and initiatives.
• Provide regular reports and insights on campaign effectiveness, customer engagement, and ROI.
• Work closely with product management to understand product features, benefits, and differentiators.
• Collaborate with the marketing team to align product marketing efforts with broader marketing strategies.

Who you are

• Strong writing and editing skills with attention to detail.
• Strong understanding of marketing principles, product lifecycle, and go-to-market strategies.
• Experience with digital marketing, content creation, and sales enablement.
• Creative mindset with the ability to generate engaging content ideas.
• Good organizational and time-management skills.
• Ability to work collaboratively in a team environment.
• Familiarity with SEO principles and content management systems (CMS) is a plus.
• Previous internship or project experience in content creation or social media management is a plus.

Perks & Culture

• Dynamic and collaborative work environment.
• Grow & learn with a fast-growing organization.