Established in 1872, B.P. de Silva has built a legacy as one of Asia's finest jewellers. Starting from a small shophouse on the bustling banks of the Singapore river, his uncompromising stance towards perfectionism garnered him many admirers.
Over time, his clientele included the movers and shakers of the era. Royal patronage included King Chulalongkorn of Siam, Sultan Ibrahim of Johore, the Duke of Connaught, King Edward VII & Queen Victoria of Great Britain. Over the subsequent decades, his decedents have continued in his example.
Today, we draw on a combination of classic techniques and craft, combined with the latest in technology to create pieces that can best symbolise the individual. Each piece is unique, with no effort spared to preserve the legacy of Balage Porolis de Silva.
Your key responsibilities will be:
- Conducting market and consumer psychology research and being abreast of emerging digital tools and platforms.
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Analysis of digital marketing analytics reports, and sharing key insights with the team to develop optimisation plans.
- Implementing and influencing digital marketing and digital advertising across the brand’s range of channels (SEO, SEM, Social Media, Email etc).
- Maintaining and regularly updating website and other digital company presence.
- E-commerce inventory management and evaluating online sales performance.
- Digital marketing Budget Planning and Lead Optimisation.
- Coordinating with relevant parties and agencies to ensure consistency in marketing strategies across all channels.
- Maintain partnerships with relevant agencies and vendors.
Our ideal candidate has:
- A degree in Marketing, Business Management, or equivalent.
- Strong understanding of Shopify.
- Proficiency of social media platforms, and digital analytics tools such as Google Analytics, NetInsight, WebTrends etc.
- Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM.
- Excellent communication and interpersonal skills
- An eye for luxury branding, and a keen understanding of its nuances.
- Initiative and resilience.
- The ability to prioritise work, and complete tasks diligently in a fast-paced environment.
- The drive to work well with a team, and/or on their own.
- The willingness to learn.
Candidates with advantage:
- At least 2 years of work experience.(Fresh graduates are welcome)
- Prior experience in luxury retail.
- Excellent communication skills in Mandarin.
- Basic knowledge of Adobe Photoshop and Adobe Illustrator.
- Experience and interest in video production and/or video editing tools such as iMovie, Premiere Pro etc.
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BP de Silva Jewellers Pte Ltd - Designation:
Digital Marketing & eCommerce Intern - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce - Location:
Bukit Merah