Founded in 2000, the BreadTalk Group Pte Ltd has rapidly expanded to become a distinctive household brand owner that has established its mark on the world stage with its bakery, restaurant and food atrium footprints. Today, with over 900 outlets in 15 international markets, the BreadTalk Group produces culinary magic for everyday recipes that you savour, uniting people with good taste around the world. With a global staff strength of more than 5,000 employees, the Group operates nearly 800 bakeries, 31 Din Tai Fung restaurants in Singapore, Thailand and the United Kingdom and close to 60 award winning Food Republic outlets in China, Singapore, China-Hong Kong, Malaysia, China-Taiwan, Thailand and Cambodia as well as 14 Food Junction outlets in Singapore and Malaysia under the Food Atrium division.
Responsibilities:
- Assist with the launch of loyalty program including testing of tech device, preparing of communication materials and training of outlet staff
- Liaise with key stakeholders from the respective brands to gather promotion updates for the loyalty program
- Coordinate production of print materials and ensure timely delivery to the stores
- Propose enhancement/modification to the loyalty program to ensure better user experience
- Perform data analytics on key metrics for the loyalty program
- Work closely with key stakeholders to ensure accuracy of promotions and marketing message communicated to the public
- Manage reviews, enquires and user feedbacks on the loyalty program
- Support data migration and assist to validate users’ consent on refund/migration
- Assist with administrative matters
Requirements:
- Working knowledge in MS Office
- Fluent proficiency in Mandarin is preferred to liaise with Mandarin speaking colleagues
- Excellent communication and organisation skills
- Able to work both individually and in a team environment
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BreadTalk Group Pte Ltd - Designation:
CRM Intern - Profession:
Customer Service / Communications - Industry:
Food Services / F&B - Location:
Hougang