Breakthrough Resources Pte Ltd – Wechat Product Manager

About Our Wechat Project

Since WeChat has become more than a simple platform for social media and mobile services, It is a well-designed, leading platform for the Chinese eCommerce market, to promote their brand.

We believe that, WeChat must going to present a great opportunity to intelligently brand, adapt, and be successful in the market.

In order to help company success with Wechat, We will assist our customers with 2 of most powerful Wechat marketing tools: Wechat Official Account and WeChat mini program.

• Wechat Official Account, where wechat articles are post, is Content Based. And it is designed to maintain your base and attract new followers through informative, useful, and of consistent quality content.
• WeChat Mini Programs are sub-applications in the WeChat app itself. They can offer functionalities like a web-app but it is embedded in the WeChat app.

Responsibilities:

• Setting product strategic direction based on customer needs and business goals.
• You will be responsible for the design, production, execution, and optimization of online marketing campaigns across multiple channels (e.g. SEM, organic/SEO, retargeting, email, webinars, etc.)
• Drive new client acquisitions & business development
• Work with cross-functional team members (Design, Sales, Marketing, Finance, Product) to orchestrate high-impact integrated marketing campaigns.
• Business networking events to source for potential clients
• Work with minimum supervision

Requirements:

• Diploma or Degree from a recognized institution in any field
• Team player and able to work independently
• Outspoken with excellent communication & interpersonal skills
• Self-motivated, confident and positive individual