Company
BSH Home Appliances Pte Ltd
bshg.com
Designation
Marketing Intern
Date Listed
16 Jan 2023
Job Type
Entry Level / Junior Executive
Intern/TS
Job Period
Immediate Start, For At Least 5 Months
Profession
Marketing / Public Relations
Industry
Retail / eCommerce
Location Name
Bishan, Singapore
Address
Bishan, Singapore
Map
Allowance / Remuneration
$1,000 - 1,500 monthly
Company Profile
Tomorrow is our home.
Find out how easily you can achieve at BSH Home Appliances Group: As a leading manufacturer of home appliances and solutions, we encourage commitment and open-mindedness among our employees. With our global brands Bosch, Siemens, Gaggenau and Neff as well as our local brands, our focus truly is on innovation. And that doesn’t just apply to our products and services, but also drives the way in which we cooperate, exchange ideas and organize our teams. Everyone is invited to make their individual contribution to our overall success. Join us now and give your career a home.”
Job Description
- Accountable for continuous measurement and tracking of CEJ performance on various data sources (e.g. CEJ dashboard KPIs, consumer listening,etc.) across all purchase reasons.
- Accountable for contious measurement, tracking and analyzing of activity performance on CEJ tracking tool ( Thunderhad).
- Review end-to-end consumer data along the journey with country stakeholders, interpret the data to ensure data-driven decision making/prioritization of activities is made across the organization and to push consumer-centricity into local business steering
- Accountable for creating, enhancing and maintaining the ‘’country view’’ in the upcoming REM CEJ KPI dashboard
- Accountable for Consumer Centricity KPIs, target setting and tracking along the CEJ & identify improvement opportunities
- Support the development of country CEJ strategy based on data to realize country business & consumer-centricity targets
- Work closely with DTMs to get the view of Digital & HC KPIs
- Accountable for consumer listening and insights management.
- Consolidate insights from NPS & Reviews and SoMe. Drive ‘’huddle meetings’’ to share consolidated insights and support teams in defining the functional and structural improvement opportunities for each touchpoints in CEJ. Initiate, analyze & act on consumer feedback from NPS, Reviews & Social Media, CLTV, enable local improvement activities based on insights to improve the local CEJ performance
- Make sure to use & update ‘’Enriched Journey CEJ Tool’’ (a.k.a. MilkyMap) as part of insight management. Consolidate consumer needs, M/B moments, touchpoint relevancy for consistent prioritization and measurement of activities
- Act as an Country PMO for kicking off CAB project’s 2 workstreams (Consumer Listening and Consumer Lifetime Value (CLTV) as part of country CEJ transformation
- Enable and support data-driven prioritization of CEJ activities. Support CEJ Owners with identification of KPIs to track success of CEJ activities; foster best practice sharing. Track success of local CEJ activities during testing and after implementation and their impact on consumer-centricity & digital KPIs
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BSH Home Appliances Pte Ltd - Designation:
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