BSH Home Appliances Pte Ltd – Marketing Intern (6 Months to 1 Year)

1. Supporting Service Marketing Activities 

 - Adopting Direct and Indirect marketing strategies

- Increase Call-To-Action (CTA)

- Develop ideas for creative service marketing campaigns and service marketing strategies (i.e. Product life cycle engagement, EDM, increasing engagements)

- Conceptualize to implement service-marketing activities

- Offline material production

- Design, develop and rollout marketing materials (POS, standees, leaflets, brochures etc)

- Participate in F2F and/or live online e-commerce activities (Maintenance show/ sales promotions etc).

2. Consumer Sentiments Sensing and Review 

 - Analyse customer satisfaction results and follow up with relevant functions to enhance the overall experience

- Sharing of analysis with relevant team leads for improvement actions

3. Supporting of Service Channels

- Direct engagements and interactions with end customers, project customers and B2B customers to promote and create awareness on Hardware+ services (Eg. C&C, CEW and Maintenance packages)

- To support service, sales enquiries and redemption at UnserHaus Customer Care Center

- Optimize direct sales opportunity and increase reach to end customers

- Manage online D2C systems and promotions

4. Supporting New Programs/Project implementations

- Administration of new program sign-ups and maintaining of database (E.g., CEW, Maintenance)

- Assist in the development and implementation of marketing strategies or new programs