BSH Home Appliances is one of the world's leading home appliance companies and the largest home appliance manufacturer in Europe. With an extensive portfolio of 11 brands, BSH manufactures appliances for a wide range of consumer needs. Alongside the global brands Bosch, Siemens[1], Gaggenau and Neff, the brand portfolio includes the local hero brands Thermador, Balay, Coldex, Constructa, Pitsos and Profilo, as well as the Junker label. Leading the way all over the world.
Founded in 1967, BSH was established as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). BSH has been under the sole ownership of Bosch Group since January 2015. In its over 50 years of history, BSH has grown from a German exporter into one of the world's leading home appliance manufacturers. With around 60,000 employees worldwide, BSH reached turnover in 2020 of around 13.9 billion euros.
With Home Connect, BSH offers the world’s first cross-brand smart home hub which works with and supports the rapidly growing ecosystem of connected home appliances and customer-centric services for a special future experience in the kitchen. In 2019, the independent Top Employers Institute awarded the coveted international "Top Employer" title to BSH in China, France, Spain, the United Kingdom and in the United States of America.
1. Supporting Service Marketing Activities
- Adopting Direct and Indirect marketing strategies
- Increase Call-To-Action (CTA)
- Develop ideas for creative service marketing campaigns and service marketing strategies (i.e. Product life cycle engagement, EDM, increasing engagements)
- Conceptualize to implement service-marketing activities
- Offline material production
- Design, develop and rollout marketing materials (POS, standees, leaflets, brochures etc)
- Participate in F2F and/or live online ecommerce activities (Maintenance show/ sales promotions etc)
2. Consumer Sentiments Sensing and Review
- Analyse customer satisfaction results and following up with relevant functions to enhance overall experience
- Sharing of analysis with relevant team leads for improvement actions
3. Supporting of Service Channels
- Direct engagements and interactions with end customers, project customers and B2B customers to promote and create awareness on Hardware+ services (Eg. C&C, CEW and Maintenance packages)
- To support service, sales enquiries and redemption at UnserHaus Customer Care Center
- Optimize direct sales opportunity and increase reach to end customers
- Manage online D2C systems and promotions
4. Supporting New Programs/Project implementations
- Administration of new program sign ups and maintaining of database (E.g., CEW, Maintenance)
- Assist in development and implementation of marketing strategies or new programs
Qualifications/ Requirements:
- Local degree or Diploma in Digital Communications, Marketing or tourism/ hospitality
- With good knowledge in Online Digital / HTML / PYTON/ Adobe Photoshop / Vendor Management
Related Job Searches:
- Company:
BSH Home Appliances Pte Ltd - Designation:
Service Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Electronics