BYKidO, a Mediacorp invested startup, is a platform for parents to discover events and experiences for their family. We do this through the creation and sharing of content across our media channels, and as an eCommerce platform for parents to purchase directly on our website.
We reach over 200,000 parents monthly through our channels, including bykido.com, weekly newsletters, Facebook, Instagram, YouTube, Telegram, and TikTok. We are always on the lookout for new and exciting ways to connect with our community, including taking part in and running events, and working with various partners too.
We are on a mission to help more families create more family fun. By making relevant information easily available, we want to make it easier for parents to make decision and be the go-to platform for them to seek their next family fun, and to help create stronger families.
For parents, BYKidO bridges the information disconnect between what they know and what is available. By helping parents with information on the most relevant events and experiences, we aim to make the decision-making process easier.
For brands, BYKidO connects them to a community of young parents looking for where to go and what to do. We help brands achieve conversion through the sharing of relevant and targeted information to a targeted audience of young parents with intent.
This is a sales role where you will be tasked with growing our advertising sales through outreach to relevant brands. You will have the opportunity to target companies across different industries and sectors, and to share with them the advertising options available on BYKidO. Your responsibilities extend across the sales cycle, from lead sourcing to receivable collections.
The role is primarily a hunter role where you will be looking for new clients and to encourage them to advertise with us. You will also be passed inbound leads to follow up and to advance the sales cycle.
You will have access to the full suite of advertising options, subjected to availability, as well as full geographical and vertical coverage. Training will be provided to ensure that you have necessary knowledge to ensure success in the role
Your success is measured by the quality of the sales targets, movement of your sales cycle, number of sales closed and collection on receivables.
This role is not a “count the hours” type of role. While we expect you to work hard, you will be given the autonomy and space to work in your style as long as they are in-line with the company’s objectives.
This is a flexible role where we can accommodate flexible work arrangements. The role allows you to work from home but will require you to meet externally and / or be on conference calls when required. This role includes a base pay + commission for sales completed.
Specific responsibilities include but not limited to:
• Lead sourcing for appropriate brands
• Follow up on inbound sales leads
• Cold calling / emailing to introduce BYKidO’s advertising services
• Connect with potential clients via online and offline opportunities
• Engage, negotiate and close the sales with the potential client
• Communicate internally on closed sales to ensure fulfillment of entitlements
• Assist with payment collection for closed sales
• Plan campaigns to drive inbound and outbound leads
• Collaborate with internal teams to ensure external communication across multiple channels are coordinated, consistent and objectives aligned
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BYKidO - Designation:
Advertising Sales Executive / Intern - Profession:
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Advertising / Event / Exhibit