BYKidO, Mediacorp invested startup, is a multi-channel platform for parents to discover events and activities for the family. We reach over 20,000 parents monthly on various channels, including website, email, social media and App.
Our vision is be the go-to platform for families to discover events and activities within and outside of their cities globally, so as to help create the next Family Memory.
As a platform, BYKidO serves the requirements of both Parents and Businesses.
For parents, BYKidO offers a single platform for them to discover the latest family related events and activities in an actionable format so that its easy for them to use the information to bring their kids out.
For businesses, BYKidO offers multiple touchpoints for them reach an audience of parents with intent, so as to contribute to a successful marketing and advertising campaign.
This role offers you the opportunity to manage and expand BYKidO’s business relationships across new and existing partners. You will be tasked with managing partnerships across multiple segments and to build on new opportunities.
You will engage with suitable business through BYKidO’s offerings, and work closely with internal stakeholders (Community Managers, Writers and Content Creators) to expand relationships with these businesses so as to create winning partnerships that include opportunities for revenue, community building and content creation.
Your success is measured on increasing the level of engagement with our partners including their participation in BYKidO’s free listings, engaging in co-marketing opportunities, and taking up paid advertising on our channels.
This role is not a “count the hours” type of role. While we expect you to work hard, you will be given the autonomy and space to work in your style as long as they are in-line with the company’s objectives.
The office is located at Blk 75 Ayer Raja Crescent. However, the role allows you to work from home on selected days.
Specific responsibilities include but not limited to:
- To contact businesses via cold calling and warm leads to introduce BYKidO’s free and paid offerings
- To maintain and update a master list of businesses with contact details, proper segmentation and tiering
- To understand BYKidO’s offerings, and to structure our offerings to best suit each partner’s requirements and meet our objectives
- To manage requests of new and existing partners, including changing data on the platform, creating listings on the App, etc
- To work closely with internal stakeholders, and be the liaison between BYKidO’s internal resources and the businesses
- To support the activities of internal stakeholders where necessary.
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BYKidO Pte Ltd - Designation:
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Advertising / Event / Exhibit