Carro is an automotive marketplace that offers a full-stack service for all aspects of car ownership. By offering a trustworthy and transparent experience, Carro challenges the traditional way of buying and selling cars through a proprietary pricing algorithm.
Besides selling cars, Carro provides services that offer a car owner everything they need throughout their car ownership journey. In 2019, Carro introduced the First Car Subscription Service in Singapore. The new service aims to provide Singaporeans with a commitment-free car ownership experience, unlike the traditional.
Carro’s technology-driven services leverage innovation and technology to provide consumers with a seamless experience. These include an in-house financing solution through its sister company Genie Financial Services and a suite of after-sales services such as an in-house car care workshop and Singapore’s first on-demand roadside recovery platform. In 2020, Carro redefined the car buying experience with Singapore’s first contactless service, providing consumers with added assurance through a 3-day return policy and 30-day wear and tear guarantee.
Best Funded Automotive Marketplace
Founded in 2015, Carro is Southeast Asia’s largest automotive marketplace, with the company having expanded to Thailand and Indonesia in 2017. Carro’s expansion coincides with exponential year-on-year growth, recording over US$100 million worth of transactions in 2016, with figures doubling to over US$250 million in 2017 and again doubling to US$500 million in 2018. In 2020, the total transactions stand at over US$1 billion.
In August 2019, Carro closed their Series B funding round at US$90 million. The round was supported by notable names such as SoftBank Ventures Asia, EDBI Pte Ltd, Insignia Ventures Partners, B Capital Group and many more. Overall, Carro has raised US$105 million since its inception. The funding has allowed the company to expand its presence across Southeast Asia and improve existing services in its automotive ecosystem.
What you will be doing:
Support Marketing Manager(s) on:
- Developing and implementing marketing strategy, positioning and key messages and product strategy.
- Conducting market research and analysis to evaluate trends, brand awareness and competition ventures
- Executing marketing campaign(s) and reporting on effectiveness and results ensuring all elements achieve required performance criteria.
- Ensuring marketing plans are executed according to the project timeline
- Facilitating the creative process for development of marketing materials. This includes updating of existing materials plus the creation of new material in line with the marketing strategy.
- Collaborating with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.
- Liaising with internal and external stakeholders for promotions and campaigns • Planning and organising events
Requirements What you will need:
- Ideally 1-2 years of related experience
- Ability to manage multiple projects and deliver on time
- Experience working with the fundamentals of digital marketing and able to effectively apply digital principles to campaigns.
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