Founded in Singapore in 2013, Castlery is a digital-first furniture lifestyle brand delivering to 54 metropolitan areas across the United States, Australia and Singapore. Our mission is to create quality and beautiful furniture pieces and empower every customer to create an inspiring space. A space in which they can thrive and be their best self. With our international markets now contributing close to 80% of our group revenues, we are entering a phase of hypergrowth as we seek to firmly establish Castlery as the customers' furniture lifestyle brand of choice. We are looking for creative and ambitious talents to join our team on this journey. As a digital-first tech start-up, we are driven by curiosity and move on insightful data to steer our decisions. We lead with a growth mindset and the belief that the combination of each individual's passions and skills carry the company upward and forward. At Castlery, it's where all ideas are listened to, and brainstorming means that job titles get left at the door. This is where self-starters can really make their mark, thriving and evolving as they go. If making an impact gives you a reason to roll out of bed in the mornings, come join us!
As we continue to grow and expand our influence at Castlery, we are aiming towards more sustainable growth by dominating the SERPs with blog content that not only ranks for relevant keywords, but value-adds to our customers.
We are looking for an SEO Content Writing Intern to join the Growth Marketing team.
You will play a pivotal role in enhancing the online visibility and search engine rankings that ultimately drive organic traffic. Responsible for crafting and optimising compelling blog content, you will gain valuable hands-on experience in the end-to-end process of developing a content strategy across the three markets we are in (US, AU, SG).
- Assist in producing high-quality content for the blog across three markets (US, AU, SG)
- Optimise existing and new content for SEO by incorporating keywords strategically, improving readability, and ensuring content adheres to SEO best practices (i.e. meta data, appropriate headers, etc)
- Assist in keyword research to identify relevant and high-traffic keywords within the home and living space
- Support with periodic data extraction, reporting, and analysis to measure blog effectiveness
- Conduct research on competitor content strategies and identify opportunities for improvement and differentiation
Requirements
- Content writing portfolio that showcases your best work
- Exceptional writing skills with strong attention to detail
- Ability to conduct thorough research on topics and keywords to produce high-quality, informative content
- Familiarity with fundamentals of SEO, including keyword research, on-page optimisation, and content structure is a bonus
- Experience with SEMrush, Google Analytics, and CMS platforms like WordPress are a bonus
- Strong organisational and time management skills
- Clear and effective communication skills, both written and verbal, to convey ideas and insights to team members
- Proactive and self-motivated with the ability to take initiative and work independently when needed
- Commitment: At least 6 months
If you are a passionate writer with a keen interest in SEO and content marketing, this is an exciting opportunity to gain hands-on experience and contribute to the dynamic team at Castlery. Join us in creating engaging content that not only drives results but is customer-focused
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