Changi Travel Services Pte Ltd – Digital Marketing Intern

The following are the key responsibilities, but not limited to;

• Support and execute all marketing activities to meet business goals including advertising and promotional activities: traditional, in-store, online, direct, and local marketing activities.
• Execute all web, SEO/SEM, email, social media, and advertising campaigns and review execution.
• Set up campaigns and ads to optimize for various KPIs (conversions, awareness, traffic...) across multiple paid channels.
• Effectively optimize targeting and segmentation as well as the allocations of budgets across multiple paid channels in order to generate cost-effective actions and conversions.
• Social Media initiatives: create social media calendars, post on social media platforms, enhance the reach and optimize.
• Update and maintain ecommerce website.
• Liaise with the design team to share a brief on the campaigns.
• Analyze and report performance for the website across all the channels.
• Conduct post-campaign reporting and analysis to deliver reports on the performance of marketing and ecommerce campaigns.
• Able to make data-driven recommendations for optimization and to improve effectiveness in all marketing paid channels.
• Monitor competitors' activities and get insights. Stay up to date with digital media technologies and the latest trends
• Drive ecommerce business growth by analyzing trends/ opportunities, executing, and implementing tactical programs that leverage those trends/ opportunities
• Enhance ecommerce customer experience. This includes the development of customer retention and loyalty programs.

Requirements

• At least 1-2 years of relevant working experience: Experience in tech, ecommerce, or startup environment preferred with a proven track record of hands-on experience in marketing campaigns
• ln-depth knowledge, and hands-on experience across all the digital ecosystems that include, but are not limited to paid media platforms, Google Network Social Media platforms, and SEO.
• Hands-on experience of planning and buying digital media on platforms such as Google Ads (SEM, Shopping Ads, Display, video), Facebook and ecommerce platforms ads.
• Hand-on experience setting up, implementing, and optimizing Google Ads, Facebook, and affiliate campaigns.
• Hands-on experience/exposure in optimizing landing pages and user funnels
• Hands-on experience with tracking tools and setting up measuring strategies.
• Equipped with the latest trends and best practices in online marketing and measurement.
• Knowledge with A/B and web analytics tools like Google Analytics
• Experience in ecommerce campaigns
• Social Media Marketing initiatives
• Email Marketing campaigns
• Strong interpersonal and communication skills
• Comfortable working on Microsoft Excel and PowerPoint