The origins of Chopvalue is in Canada, a Vancouver-based company that has recycled over 33 million used chopsticks into a variety of products like furniture and countertops. It sources, manufactures, distributes, and employs within local communities through its franchising model. With a network of distributed Microfactories, ChopValue’s aim is to create a positive and resource-efficient impact for a carbon-neutral future.
Earlier this year, a Singaporean team, Evelyn Hew and Hui En Hsu, have been appointed by ChopValue Canada as the first international franchise in Asia, starting with Singapore and Malaysia. The Singapore office is currently based @ Ang Mo Kio and their urban Microfactory (which will serve as the flagship and training facility for ChopValue’s regional expansion) is slated to be opened later this year.
ChopValue SG will work towards supporting Singapore’s long-term goal to reach net zero emissions through urban harvesting waste as a new resource, and the transformation into a beautifully engineered durable material through their innovative carbon negative manufacturing process. Their commitment is to transform 35 million chopsticks within the first 3 years in business, equivalent to 100 tonnes of urban resources that would otherwise be discarded.
To better explain what they intend to do, this link is a coverage that Chopvalue has received from Business Insider, which has garnered more than 12million views. They are also featured in major news outlets such as BBC, Yahoo Finance, The Guardian, Forbes and locally, Business Times too.
Assist in the DEVELOPMENT and execution of Digital Marketing Strategy with an emphasis on content marketing through Social Media channels.
- Strategise
- Research
- Create
- Deliver
- Evaluate
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