CIMB Group is a leading ASEAN universal bank, one of the largest Asian investment banks and one of the world's largest Islamic banks. CIMB Bank Singapore offers banking solutions catered to your every financial need with our consumer banking, commercial banking, Islamic banking and asset management products and services. At CIMB, we believe that our people are our greatest assets in realising our vision of becoming Southeast Asia’s most valued universal bank. We offer an environment that is inspiring, creative, challenging and above all, one where our people can realise their full potential.
Responsibilities:
This role requires a combination of strategic thinking, project management, business analysis skills and end to end project execution experience. You must have strong customer-centric and innovative mindset while keeping business objectives and drivers in mind. You will help drive targeted/ personalized strategy to deliver the right messages/ content to the right customers at the right time through the right channel based on client’s persona, preference and behaviour. Key channels cover both online and offline from traditional branch concept, remote assisted services by Relationship Managers, call centre, email, social media to innovative conversational engagements (especially chatbot/ voicebot or other equivalent approaches).
Engagement Strategy and Planning
- Conduct market research and competitor analysis to identify the latest trends in meeting the constant evolving customer needs and expectations across various channels (from traditional brick and mortar to various types of online engagements);
- Develop, prioritize and maintain a strategic roadmap with implementable initiatives and realistic timelines;
- Work with relevant business units/ stakeholders to define clear OKRs to drive successful implementation.
Digital Asset Development to Launch
- Collaborate with cross-functional teams to conceptualize, design, develop digital assets that will create a differentiated way to engage customers;
- Possess strong foundation in customer experience and user journey mapping/ development (e.g. persona development, archetype definition, user stories development etc.);
- Able to translate customer journey into detailed functional requirements and specifications;
- Able to liaise independently with external vendors/ 3rd parties and tech team for solution development;
- Develop a comprehensive go-to-market plans to ensure successful product launch;
- Able to develop structured plans to drive adoption.
Compliance & Risk Management
- Ensure that all proposed plans/ solutions adhere to all regulatory requirements and industry standards;
- Collaborate with compliance and legal teams to manage risk and maintain a strong compliance posture.
Stakeholder Communication
- Communicate product updates, milestones, and key performance indicators to internal stakeholders and executive leadership;
- Proactive in recommending solutions and escalate issues/ challenges with proposed mitigation measures.
Requirements:
- Self starter and eager to learn;
- Well-organized, is detail oriented, and with the ability to multi-task;
- Hands-on approach with high level of self-motivation
- Demonstrates a sense of responsibility and accountability for assigned tasks;
- Analytical mindset with the ability to make data-driven decisions;
- Strong problem-solving skills and attention to detail;
- Basic slides development skill and strong communication skills in articulating ideas to the targeted audience;
- Knowledge in channel management or channel engagement strategy preferrable omni-channel experience;
- Strategic thinking: able to see the big picture and connect the dots;
- Previous experience in digital bank is a plus;
- Design thinking experience is a plus;
- Strong understanding of banking products, financial services, and industry trends, is a plus.
Related Job Searches:
- Company:
CIMB Bank Berhad - Designation:
Intern, Digital - Profession:
Banking / Finance - Industry:
Finance - Location:
Downtown Core