CognaLearn Pte Ltd – Community Content Marketing Manager

We are seeking a skilled and motivated Community Content Marketing Manager to join our team. The position will be a hybrid role located in Singapore and report to our Marketing Director at our global headquarters in the same city. As we continue to expand our digital footprint and foster a thriving community, we are looking for a talented individual who can drive content creation, community engagement, and marketing initiatives.

Responsibilities:

1. Content Marketing:

• Collaborate with the marketing team and external influencers, to produce relevant content that meets the needs of our target audience.
• Create 3-4 free resources each month, including e-books, whitepapers, infographics, blogs, guides, templates, etc., to drive leads, subscribers, and awareness.
• Manage website content on an ongoing basis to attract site visitors and generate inbound leads through search, social media, and other channels.
• Optimize content for search engines and lead generation.
• Grow our subscriber base by providing regular, helpful content that aligns with the needs and interests of our community.

2. Community Management and Engagement:

• Conduct research on existing TBL community forums and communities, and present findings.
• Collaborate with the Director of Marketing to set up and establish our community forum on the Discourse platform.
• Develop and implement a community engagement strategy aligned with overall marketing and business goals.
• Create and curate engaging content to invite and attract individuals to become active members of our community.
• Monitor and moderate online conversations and interactions within the community forum.
• Engage with community members to build relationships, foster a sense of community, and encourage participation.
• Monitor and analyze community metrics to measure success, identify areas for improvement, and report on community growth and engagement.

3. Social Media Management:

• Manage and oversee social media channels, including Facebook, LinkedIn, Twitter, and YouTube.
• Create compelling and shareable social media content to promote community engagement and increase brand awareness.
• Monitor social media trends, respond to inquiries and comments, and engage with our online community across platforms.

Qualifications:

• BA/BS degree in Marketing, Communications, or a related field.
• Minimum 2 years of experience in content marketing, community management, or a similar role.
• Proven track record of creating high-quality content across various formats.
• Strong written and verbal communication skills, with the ability to adapt to different tones and styles.
• Familiarity with content management systems and social media management tools.
• Data-driven mindset with the ability to analyze metrics and make data-informed decisions.
• Excellent organizational and project management skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Passion for building and engaging online communities.

This is a hybrid position that requires you to work in the office or event venue when necessary.

If you are a creative and strategic marketer with a passion for content creation, community engagement, and driving meaningful connections, we invite you to join our team at InteDashboard.