Who we are?
Construct Digital is an award-winning, independent digital marketing agency that provides digital services centred around three pillars of data and strategy, digital marketing, and development and build. It services clients in the B2B (SAP, TÜV SÜD, Regus, Inchcape and Engie) and B2C (Starbucks, The Body Shop, Ikea, Giant, Tupperware) markets in and around the Asia-Pacific region.
Construct Digital remains to be the only Singaporean agency to have won the Hubspot Inbound Impact Award for Client Inbound Growth, and remains Singapore's only Hubspot Gold Certified Agency. Construct Digital bagged multiple industry awards for its work this year, including gold in the Best Idea-Female category at MARKies 2018, a silver for the Search Marketing at Agency Of The Year Awards 2018, and Bronze for Best PR Campaign - Consumer at the PR Awards 2018.
Overview
Hands down, you know social media and its strategic impact on brand success. From social media strategy and production to deep understanding of customer engagement, you’ve got these down pat. You get the nuances in each social media channel, the nuts and bolts, the science and art of it.
You know social media so well you can comfortably post on a Facebook B2C page one minute, then generate actionable insights for a B2B client’s Twitter account the next.
Setting up Facebook Business Manager and Twitter ads? Easy-peasy. Simply put, you’re the social media specialist we’re looking for. You will take a look at our clients’ local and regional social media accounts, turn them inside out, and make their online presence sparkle.
It’s a tall order—if you’re up for it, then bring your game on.
This is a Singapore based role.
Responsibilities
- Lead the strategy, production, response management, and reporting for the social media channels of our select B2B and B2C clients.
- Understand the client’s pain points and implement social media strategies and tactics that can effectively address them
- Liaise with the creative team to produce high-impact, visually appealing content, like GIFs and explainer videos.
- Generate reports and provide actionable insights to the client that will help meet the KPIs.
- Establish a close working relationship with the clients to ensure their satisfaction
We expect you to….
- Write exceptionally well
- Honour deadlines
- Know best-in-class practices and the latest trends and developments across different social media channels
- Champion brevity; you can deftly distill a blog or article into a snappy post
- Be proficient in Facebook Business Manager, Twitter Ads, and other social media management and listening tools (bonus if you get Sprinklr!)
- Obsess over the smallest details (hashtags, punctuations) whilst still seeing the forest for the trees
- Trend-jack and use the hottest news to the brand’s advantage
- Spot opportunities to go viral and reach a massive audience
You are the sort of person who...
- Refuses fluff
- Understands that writing a 140-word tweet is no less harder than crafting a blog post intro.
- Tends to obsess over the smallest details.
- Lives in the internet.
- Thinks of the customer foremost when writing or strategising
- Likes consuming information. Has a stash of fun, creative, interesting ideas sitting at the back of his or her head
- Can explain hard, complex ideas to anyone’s grandmother
- Can straddle between the B2B and B2C marketing landscape
Requirements
- Creative flair, intelligence, self-awareness
- Some kind of degree (or in lieu of it, you know quite a bit of things – bring it)
- Advanced social media knowhow (but of course!)
- Good skills in photo and image editing tools
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