The Cooper Companies, Inc. (Cooper) is a U.S. listed holding company traded on the NYSE (COO). Cooper is dedicated to being “A Quality-of-Life Company”, operating through two business units, CooperVision and Cooper Surgical. CooperVision brings a refreshing perspective on vision care with a commitment to crafting a wide range of high-quality products for contact lens wearers and providing focused practitioner support. Cooper Surgical focuses on supplying women’s health clinicians with market-leading products and treatment options to improve the delivery of health care to women. Headquartered in San Ramon in California, Cooper has approximately 14,000 employees with products sold in over 100 countries.
The Asia Pacific region for CooperVision has been growing rapidly and a strong contributor to the ongoing success of the global business. The South-East Asia (SEA) region is part of Asia Pacific and comprises full country businesses in Singapore and Malaysia as well as the Asia Emerging Markets, which include currently distributor businesses in the Philippines, Indonesia, Thailand and Vietnam. There are significant opportunities to grow these and other markets for CooperVision.
The Marketing Intern will be supporting and assisting the Marketing Manager(SG/MY) in the activities in relation to the development, execution, and measurement offline and online marketing activity including (digital) marketing strategies that support strategic goals. The role will provide hands-on support with internal stakeholders such as sales team, logistics and regional marketing , and external stakeholders such as vendors/agencies to support prospecting and execution of plans.
Essential Functions
Assist marketing manager in conducting market, competition and audience behavior analysis and research. Analyze & derive insights from market data (CLI/ GFK/internal sales data/ retailer sell out data/ wearer count)
Develop and execute marketing activities/campaign, providing ROI report for each completed activities/campaign.
Coordinate marketing materials (ATL and BTL) and monitor the usage and effectiveness.
Work closely with the sales team to ensure that they are briefed on marketing programs and be actively involved in
partnership marketing programs with key customers
Managing A&P, creative and other relevant agencies related to marketing activities and projects, included PO issuing & invoice processing, monthly A&P tracking / reports
Assist marketing manager on new product launch process included providing info according to new product launch template, & initial and monitor on NPLCO/ AGILE process
Perform all relevant tracking on sales and marketing metrics, marketing updates and reporting.
Work with cross functional teams, regional marketing and professional services team for alignment of strategy and marketing KPIs.
- Performs other duties related to marketing and/ or brand management are required.
Qualifications
Knowledge, Skills and Abilities:
Excellent communication skills, both verbal and written
Strong team player with ability to work cross functionally with sales, customer service team, finance and regulatory etc
Strong time and project management skills with the ability to juggle multiple priorities
A self-starter, with the ability to thrive within a fast-paced, dynamic environment
Demonstrated ability to take initiatives, think and work independently, work in teams and focus on delivering assigned work.
Work Environment:
Office environment
- Experience:
- Preferably Business students with Marketing background
- Proficiency in MS Office programs (Outlook, Word, Excel, PowerPoint) and Adobe Creative Suite (Photoshop, Premiere, InDesign, etc.)
Experience with researching/writing/editing promotional content for seminars, customer meetings (B2B), email, blogs etc
Education:
Relevant studies in Marketing / Business/ Communications Management and other related courses.
Related Job Searches:
- Company:
CooperVision Singapore Pte Ltd - Designation:
Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Manufacturing General / Biomedical / Pharmaceutical - Location:
Downtown Core