Cove Singapore – Marketing Internship (Chinese Market)

Job Title: Marketing Internship (Chinese market)

Job Type: 4-6 month paid internship

Start Date: ASAP

Reports To: Marketing Manager

Role Purpose: We’re looking for super-star undergrads and graduates to join our ambitious and fast growing team. Your main focus will be on marketing our beautiful co-living spaces, selling our offer to the Chinese segment who are living in Singapore or moving soon to Singapore. 

Goals/Deliverables:

• Increase brand visibility and recall by creating memorable designs and campaigns targeted to the Chinese segment 

• Increase website traffic through advertising on Chinese digital platforms such as RED (Xiaohongshu), WeChat, Weibo

• Increase numbers of tenant enquiries from Chinese segment

• Monitor and report on acquisition volume 

Core Responsibilities:

• Working closely with Marketing Manager on Chinese marketing initiatives

• Assist in developing marketing strategies for the Chinese market by doing research on suitable channels and activating campaigns.

• Lead and plan social media content on Chinese channels such as RED, Wechat, Weibo, and manage community engagement.

• Run community management of Chinese social media including responding to enquiries, comments and nurturing leads to find a suitable home that meets their needs. 

• Collaborate closely with the wider marketing team on integrated campaigns and projects. 

• Proactively share new marketing ideas and contribute in brainstorms to reach target customers.

Experience and Qualifications Required: 

Essential 

• Completed or pursuing an undergraduate degree or masters in any field (business related is a bonus)

• Fluent in written and spoken Mandarin

• Familiar with Chinese segment and Chinese media

Preferred 

• Experienced user of Adobe Photoshop and Adobe Illustrator 

• Experience in a sales or marketing role

Core Skills/Competencies:

• Relationship building and team player

• Great spoken and written English 

• Consumer empathy 

• High drive for results

• Ability to be flexible and deal with ambiguity

• Creative and resourceful

• Attention to detail 

• Proactive and not afraid to go out of comfort zone

• Ability to work independently

What’s in it for You: 

Working for Cove gives you the opportunity to join an exciting young start-up incubated through Antler. There will be lots to learn and opportunity to work with three co-founders Sophie, Luca and Guillaume and get to experience first hand what it takes to get a new high-growth business off the ground. In your role, you’ll have the opportunity to hit the ground running and take ownership from day one. We will always welcome your inputs and ideas and actively encourage your development. The team is fast paced, hard-working and expects results but we also highly value our employee engagement and are committed to a human and empathetic environment with plenty of fun thrown in. You’ll be able to work remotely most of the time or work at our central office in Chinatown.