Custory – Content Creation Intern

Summary of the Role:

As a Content Creator Intern at Custory, you will help develop and enhance digital content. Responsibilities include researching industry trends, creating engaging content, managing social media, and ensuring brand consistency. This role offers hands-on experience in content creation and digital marketing in the customized and corporate gifting field.

Responsibilities

• Researching and staying updated on industry trends to inspire innovative content ideas that resonate with our target audience and drive engagement.
• Produce visually appealing content, including social media visuals, videos, and infographics, with a focus on compelling storytelling and brand messaging that prompts action.
• Assisting in drafting, editing, and producing various types of content, including captivating visuals for social media platforms, engaging videos, and infographics. This includes leveraging your skills in videography and photography to capture dynamic visuals that showcase Custory's products and services in a visually compelling manner.
• Managing social media accounts, scheduling posts, and engaging with followers to enhance Custory's online presence and brand identity, while also strategically integrating calls-to-action to drive traffic to our website and encourage conversions.
• Optimizing content for search engines through keyword research and integration, maximizing Custory's website visibility and attracting qualified leads interested in our customized and corporate gifting solutions.
• Maintaining content calendars to ensure the timely production, editing, and posting of captivating visual and written content across various platforms. This involves utilizing your skills in editing to enhance the quality of videos and photos before posting.
• Monitoring audience interactions and responding promptly to foster a vibrant online community around Custory's brand.
• Ensuring all content aligns with Custory's distinct brand voice, style, and messaging guidelines to drive customer interest and loyalty.
• Providing organizational and administrative support as required to facilitate seamless content creation processes.
• Proactively seeking out new tools, techniques, and industry trends to expand your creative content creation skills, while also staying informed about evolving consumer preferences to drive business growth through effective marketing strategies.

Qualifications

• Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, or a related field.
• Strong writing, editing, and proofreading skills, with a keen eye for detail.
• Creative mindset with a flair for storytelling and visual communication, capable of generating innovative content ideas.
• Proficiency in Adobe Photoshop and photo editing software for creating and enhancing visual content.
• Basic photography and videography skills, including composition, lighting, and editing techniques.
• Experience in content creation across various mediums, including written, visual, and multimedia formats.
• Ability to conceptualize, storyboard, and produce engaging photos and videos for digital marketing campaigns.
• Understanding of brand aesthetics and the ability to maintain visual consistency across all content channels.
• Strong attention to detail and a commitment to delivering high-quality, professional content that resonates with the target audience
• Excellent communication and collaboration skills, with the ability to effectively convey ideas and work well within a team.
• Proven ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
• Enthusiasm for customized and corporate gifting, with a passion for creating memorable and impactful experiences for recipients

Success in the Position:

• High engagement rates and positive feedback from the audience on social media platforms, indicating effective communication and resonance with the brand's messaging.
• Increased website traffic and improved search engine rankings due to optimized content, leading to a higher number of qualified leads and conversions.
• Consistent delivery of high-quality content across various channels, contributing to enhanced brand awareness and customer loyalty.
• Growth in the number of followers and subscribers across social media channels, indicating successful audience engagement and community building efforts.
• Positive impact on sales and orders, with content initiatives directly contributing to revenue generation and business growth.
• Recognition within the team for creativity, innovation, and contribution to achieving marketing and sales objectives.
• Continuous improvement in content performance metrics, demonstrating a proactive approach to refining strategies and optimizing results over time.

How This Role Fits Into the Organization Overall:

The Content Creator Intern role is crucial for Custory’s mission to deliver exceptional customized and corporate gifts. By creating compelling content, you enhance our online presence, engage our audience, and drive customer interest and loyalty. Your work supports the marketing team in attracting new customers and retaining existing ones, contributing to Custory's overall growth and success. As an intern, you bring fresh perspectives and innovative ideas to our content strategy.