We are the World's Largest Sports Retailer. Founded in 1976, in France, we’ve been observing sportspeople in action to understand their needs, making the pleasure and benefit of sports available for the many across the globe. We do that by providing world-class products at extremely affordable prices for all participants, from enthusiastic beginners to passionate professionals.
Decathlon, a network of innovative retail chain and over 90,000 of us live our common Purpose on a daily basis: “to make the pleasure and benefits of sport accessible for the many”. In every country where we are present, we share a strong and unique company culture, reinforced by our two values: Vitality and Responsibility.
At Decathlon, we place innovation at the heart of our activities: from research to retail, including design, production and logistics. Our 60+ signed sports channel all their energy into developing technical, good-looking and simple products, always at the lowest possible prices. These products are aimed at all sports enthusiasts, from beginners to experts, and are sold exclusively at Decathlon.
For us, sports is first and foremost a source of enjoyment and well-being. That's why we aim to provide you with products that make it easier to enjoy sports, whatever your age or ability.
Your role here will be to help plan, develop and execute Search, Shopping, Display & Video (Youtube) campaigns for sport lovers and potential users. You will be involved throughout the campaign conceptualization, implementation, measurement and optimization process to acquire and engage users across their entire consumer journey.
You will work across teams to strategise, design and set up SEM campaigns in order to deliver the right message to the right people, at the right time. You will also help to analyse and develop insights / strategies to help optimise this channel. Through constant optimisation, you will in turn help to build a seamless and enjoyable user experience for our users and aid in bringing in sustainable traffic and sales to Decathlon Singapore
Responsibilities:
- Plan and execute SEM campaigns to drive traffic, new user and revenue growth
- Collaborate with other teams to ensure campaigns meet business objectives and are smoothly executed
- Monitor and analyze campaigns for insights and recommend improvements to optimise campaign performance
- Developing and conducting concise A/B tests
- Support and communicate weekly and monthly reporting of KPIs
- Stay abreast of latest industry topics, trends, news, methodologies and tools
Requirements:
- Undergraduates in the field of Marketing, Business, Communications, Advertising/Media or other relevant fields are welcome to apply
- You must have a passion for sport, a huge sense of service and be customer oriented
- You take energy in everything that you do, you express vitality
- You show strong interest and have a very strong passion for digital marketing
- You thrive in a fast-paced environment and love to try new things, take on a big challenges and take initiatives
- Excellent oral and written communication skills
- You have strong analytical and creativity skills
- Strong time management skills – ability to prioritize and meet deadlines
- Experience with Google Adwords, Google Analytics or relevant digital marketing fields are a plus
- You are able to commit to at least min. 6 months of internship
Related Job Searches:
- Company:
Decathlon Singapore Pte Ltd - Designation:
Search Engine Marketing (SEM) Intern - Profession:
Advertising / Media - Industry:
Retail / eCommerce - Location:
Kallang