Dedoco Pte Ltd – Head of Marketing

Head of Marketing

As the Head of Marketing, you will be responsible for defining and implementing our marketing and growth programs. You will be able to roll up your sleeves to get started and will have the resource to build a team, internally and externally, to help you execute on the strategy you develop.

You will work directly with our Co-Founder, CEO and taking full ownership of our brand presence and customer acquisition programs.

Responsibilities:

1. Create and own the go-to-market (GTM) strategy for new products & features. Set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.

2. Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.

3. Collaborate and lead across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. You will also lead and mentor a growing team of marketers across a broad set of functions including product marketing, partner marketing, content and brand.

4. Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.

5. Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team.

Qualifications

Requirements: 

1. Demonstrable experience developing and executing go-to-market plans for SaaS platforms, including targeted paid advertising, online and offline events, and content marketing including white papers, case studies, blogging, etc.

2. Self-starter, organised and self-motivated with the ability to define goals and prioritise your work

3. Strong analytical and writing skills. You are comfortable with data and analytics, you can clearly communicate your results and ideas

4. Minimum 5 years in a similar role in high-growth, B2B Enterprise or SaaS based companies.

5. Demonstrated leadership skills, both in building teams and influencing company direction