Dedoco Pte Ltd – Marketing Manager

Responsibilities

• Orchestrate a marketing strategy that optimizes the path to purchase
• Acting as a brand champion both internally and externally, ensuring full compliance with the guidelines and messaging
• Develop content initiatives to drive traffic, engagement, leads, and customer retention
• Support the integrated marketing and communications across all channels – internal, external, PR, digital, social, web, etc. 
• Collaborate with cross-functional teams to deliver effective campaigns aligned with the business strategy
• Ensure that marketing efforts adhere to timelines and managing expectations with various stakeholders
• Keep up-to-date with market developments and competitor strategies
• Generate ideas to increase customer engagement based on customers’ feedback

Qualifications

Requirements

• Proven work experience in similar role
• Experience and understanding of Marketing Automation Platforms (e.g. HubSpot)
• A storytelling mindset with an ability to understand buyer preferences
• Hands-on experience with SEO, Google Analytics, and web traffic metrics will be advantageous
• Expertise in social media platforms, knowledge in growing a social audience
• Experience in B2B SaaS products in a fast-pace environment
• Project management skills and attention to detail
• Excellent communication and writing skills in English

Qualifications

• BA, BSc degree in Marketing, Journalism, Communications