The Role:
SETHLUI.com is one of Singapore’s highest read digital food publication with over 2 million page views a month. We are the authority in good food and cuisine utilizing striking honesty and fairness in our articles. For those with an eye for viral topics, and don’t mind eating their way there. We want people who are passionate about food, nightlife and travel and are able to express their thoughts with words well.
Good photography is always a requirement to tell a visual story along with words. You will need to enjoy going to events, talking to people, being proactive and always be improving your writing/photography. Odd hours are common in this industry and not suitable for those who like a corporate job. You’ll need to proofread and edit article posts before publication and submit your work to editors for input and approval. As a food content writer for sethlui.com, you are a curator of great gastronomy and need an eye for the next latest big food trend.
Can you tell the latest tiger palm sugar bubble tea trend from last year’s rainbow trend, or suss out the hidden local food gems no one has heard of? Crafting social media images/captions are also part of the job as a holistic digital media creator. Photos have to be of great quality to be published, and all formatting and grammar should be up-to-par. The work we do is neither a corporate 9-5 job, nor a childcare facility; applicants need to be passionate about food, motivated, adventurous, have self-discipline and be serious in developing their professional work skills and ethics.
Contribute F&B story ideas, finding new viral content angles
Keeping track of article view performance and suggestions to improve
Ensuring writing and photography are professionally executed
Attending adhoc food events
Adhering to SEO rules of writing content
Maintaining a constant flow of organic and client articles
Crafting effective social media captions and article titles
Fast turnaround of news-related articles, including weekends if news drops then
Key Qualifications:
A recognized Diploma/ Bachelor’s Degree in Literature/ Mass Communications or equivalent
You’re a foodie – Good knowledge and exposure to local food culture and heritage
Good photographic eye
Perfect grammar and spelling
Experience doing research using multiple sources
Creativity to think of eye-catching headlines
Familiarity with web publications
Excellent writing and editing skills in English
Ability to meet tight deadlines in digital media space
Pay amount: $2100 to $2500
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