Dify Pte Ltd – Public Relations Intern

Responsibilities

• Develops and maintains productive relationships with clients, as well as with the editors, reporters, bloggers and influencers with whom he/she will regularly interact
• Demonstrates excellent judgment and ability to solve problems on his/her own. He/she will learn to help develop public relations strategies and coordinate team efforts to implement them
• Possesses excellent writing and editing skills (AE will develop all manner of content for media pitching; including pitch letters, press releases, byline articles, specification sheets and media announcements. In addition, the AE will also help to develop client-related materials such as briefing books, program reports and memos)
• Works with account supervisor to develop and implement program strategies and assist in the writing of public relations plans and conducting media/blogger “pitching”
• Conducts research, including measuring public relations, integrated marketing, which includes, among other tasks, compiling press clips, writing media placement and digital analytics reports
• Plans, conducts or supervises media/blogger relations including (but not limited to) pitching effort, follow-up contact, reporting, campaign fulfilment, etc.
• Assists on administrative assignments for the agency as necessary and as time permits

Requirements

• Degree in Communications/Marketing/Public Relations/Integrated Marketing OR;
• Minimum 1 year of professional public relations, social media experience or other comms-related roles preferably within an agency environment
• Proficiency in Microsoft Office products as well as other tools such as Google Suite
• Ability to work independently while multi-tasking in a team-oriented environment
• Strong media relations preferred but not a must
• Proven expertise in digital media
• Creative and strategic thinker
• Solution-minded with an open mind to embrace new ideas and methodologies
• Detail oriented
• An interest in emerging markets such as technology and esports
• Able to embrace the startup culture and willingness to be hands-on to grow with the agency
• Uphold professional conduct and DIFY’s core values