Directions Group Inc is an integrated communications agency with leading expertise in marketing communications, public relations, events, content creation and brand strategy. Representing an elite spectrum of clients in the fields of luxury, fashion, retail, beauty, lifestyle, hospitality, F&B, art and design, Directions help our clients stand out with business-oriented strategy, nuanced creativity, and cutting edge digital campaigns, building brand equity and awareness that is culturally relevant and enduring.
Responsibilities:
- Daily media monitoring for assigned list of brands in all print, online and social media outlets
- Prepare and submit weekly or monthly updates and editorial reports to the marketing communications division
- Oversee the organisation of the press showroom, including the monitoring of sample movements and maintenance of press showroom supplies
- Contribute to the management of seasonal press presentations, press events, and/or gifting of celebrities, stylists, editors, and other industry professionals whenever required
- Support a range of media relations and communications activities including market research, development of marketing plans or pitch proposals, drafting of press releases and marketing content, compilation and dissemination of press kits, follow-up press calls, etc.
- Stay up-to-date with the industry and media developments; actively share any trending news, creative ideas, and industry’s insights and best practices with the communications division
- Support the daily operations within the communications division on all necessary tasks including the maintenance of the marketing library and updating of the media database
- Provide support at other events, shows, and personality fittings organized by the agency, whenever necessary
Requirements:
- Pursuing a Marketing or Communications degree is preferred, but not a prerequisite
- Meticulous attention to detail
- Outstanding organisational skills with the ability to prioritise, multi-task, and manage time
- Excellent written and verbal communications skills
- Takes initiative, is enthusiastic to learn, and likes a challenge
- Creative, energetic, and passionate
- PC proficient, including Microsoft Word, Excel, Powerpoint, and Outlook
- Ability to multi-task and handle routine tasks
- A team player that can work independently
Length of contract:
This internship is preferably for a period of six months from December 2021 or January 2022. The internship will provide insight into the luxury/fashion industry and the opportunity to gain practical marketing communications experience in a fast-paced, dynamic agency environment.
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Directions Group Inc - Designation:
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