Directions Group Inc Pte Ltd – Marketing Communications Intern – New Media

Responsibilities:

• Work with the marketing communications team to develop and implement strategic digital marketing campaigns for clients to build ongoing, meaningful connection with their target audience and optimise brand visibility
• Assist in end-to-end digital projects through active competitive research, audience identification, messaging and creative content creation
• Participate in brainstorm sessions for digital and marketing pitches to meet our business goals
• Take initiative to discover new influencers and opinion leaders, and identify new opportunities and platforms to engage them
• Track and establish social media analytics to prepare report results
• Stay up-to-date with digital media developments; actively share new ideas and industry’s insights and best practices with the marketing communications team
• Support the daily operations within the Marketing Communications – New Media Division on all necessary tasks, including organisation of the digital library, coordination of personality dressings, product seeding and maintenance of artistes, key opinion leaders and influencers’ database
• Provide support for other marketing projects and events organized by the agency, whenever necessary

Requirements:

• Pursuing a Marketing or Communications diploma or degree preferred, but not a prerequisite 
• A resourceful self starter who is organized and possess strong project/time management skills
• Demonstrate an active interest and a broad knowledge of the digital media and social media landscape, with a passion for the media, luxury or fashion industry
• Enjoys creating and maintaining meaningful connections online
• Takes initiative, enthusiastic to learn and likes a challenge
• Creative, collaborative and innovative thinker
• Meticulous with strong attention to details
• Proficient in Microsoft Office, including Microsoft Word, Excel, Powerpoint and Outlook
• Strong command of written and spoken English with good interpersonal communication skills

Length of contract:

This internship is for a period of 6 months.  The internship will allow you to gain a good understanding of the digital (and social media) landscape in the luxury market, as well as the opportunity to gain practical marketing communications experience in a fast-paced, dynamic agency environment.