At DMK, we are a team of people driven by the passion to lead a fashion footwear revolution, and to make an impact.
We realised that there are too many fashion brands focusing only on how women should look, but not enough priority placed on how women would feel. Hence, we aspire to be the pioneer of change in the fashion footwear industry for the everyday woman – To achieve a balance between how she looks and how she feels.
Founded in 2000, we are currently present in Singapore and several international markets, including Myanmar and Nepal. However, we are continually looking to make an impact in the fashion footwear industry for more women globally and to be their voice by expanding our physical and technological presence.
We are looking for a Marketing and Communications Intern [Full time: From end-Dec 2024 to Jun 2025 onwards] to leverage the DMK brand to reach out to the community we represent globally. You will be given the autonomy to create and execute DMK’s marketing, PR and brand strategy aligned with the brand direction in a customer-centric way.
- Brainstorm and execute strategies to increase audience engagement and brand awareness in measurable terms across both online and offline platforms.
- Conceptualise and participate in photoshoots to drive creative direction that is aligned with DMK's branding.
- Measure effectiveness of marketing programs to maximise results.
- Drive engagement with community through handling social media accounts such as Instagram, Tiktok, Facebook, XiaoHongShu and more, while aligning with DMK’s mission to support the community to look and feel good, while doing good.
- Craft creative ideas for live streams on TikTok and Instagram.
- Plan and develop strong partnerships with external stakeholders that are favourable for DMK's marketing objectives such as media relations, influencers/KOLs relations and event management (online and offline).
- Create creative social media calendar plans together with team and formulate content aligned with community’s interests and brand direction.
- Conceptualise creative livestream strategies to drive sales and engagement
- Ensure campaigns are kept within budget.
- Monitor trends and industry developments to ensure DMK is ahead of the curve.
- Perform any other relevant duties or responsibilities as assigned.
Website: www.dmk.com.sg
Instagram: @dmkshoes
Tiktok: @dmkofficial
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