Dow Technologies and Systems – Digital Media Manager

Job Summary
We are looking for a Digital Media Specialist to join our team. You will lead our marketing efforts using new media and digital tools.

Responsibilities and Duties
Design digital media campaigns aligned with business goals Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts) Manage end-to-end digital projects Establish our web presence to boost brand awareness Maintain a strong online company voice through social media Liaise with Marketing, Sales and Product development teams to ensure brand consistency Suggest and implement direct marketing methods to increase profitability Monitor ROI and KPIs Stay up-to-date with digital media developments

Required Experience, Skills and Qualifications
BSc degree in Marketing, Digital media or relevant field. 3+ years’ experience managing a team. 3+ years’ experience in Traditional Media Buying on CPM and CPC basis. Proven experience in identifying target audiences and in creatively devising and leading across channels marketing. campaigns that engage, educate and motivate. Solid knowledge of big media groups and programmatic: Taboola, Outbrain, Verizon. Experience in setting up and optimizing Google AdWords campaigns. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets. Up-to-date with the latest trends and best practices in online marketing.