East Coast Podiatry Centre – Content Marketing Intern

Company
East Coast Podiatry Centre
ecpc.sg
Designation
Content Marketing Intern
Date Listed
09 Oct 2024
Job Type
Entry Level / Junior Executive
Intern/TS
Job Period
Immediate Start - Flexible End
Profession
Marketing / Public Relations
Industry
Healthcare / Fitness / Sports
Location Name
1090 Lower Delta Road, Singapore
Address
1090 Lower Delta Rd, Singapore 169201
Map
Allowance / Remuneration
$400 monthly
Company Profile

Tier 1 is the parent company and head office of clinic chains such as East Coast Podiatry and Orchard Clinic. Successful candidates will be based at our head office at Lower Delta Road.


East Coast Podiatry is a specialist outpatient service for conservative treatment of the foot, ankle and associated structures of the lower limb. We are a leading private podiatry practice with an international team of podiatrists in four clinic locations of Singapore.


Orchard Clinic focuses on therapies that help with diastasis recti, incontinence, menopause and conditions associated with the pelvic floor region. Our proprietary therapy protocol combined with the latest treatment technologies achieve fast and effective results.

Job Description

About the Role:

Content Creation: Research, write, and edit various forms of content, including blog posts, articles, infographics, videos, and social media posts. Collaborate with team members to develop high-quality and engaging content that aligns with the company's marketing goals and target audience.

 

Content Strategy: Assist in the development of content marketing strategies and plans. Participate in brainstorming sessions to generate content ideas that resonate with the target audience and support marketing objectives.

 

Content Promotion: Utilize social media, email marketing, and other distribution channels to promote content and reach a wider audience. Implement SEO techniques to optimize content for search engines and improve organic visibility.

 

Content Analytics: Monitor and analyze content performance using analytics tools to track key metrics such as website traffic, engagement, and conversions. Prepare regular reports on content performance and provide insights for optimization.

 

Keyword Research: Conduct keyword research to identify relevant and high-ranking keywords for content optimization and SEO efforts.

 

Content Optimization: Optimize existing content to improve its search engine rankings and user engagement. Implement on-page SEO strategies, including meta tags, headings, and keyword placement.

 

Audience Engagement: Engage with the audience through comments, social media interactions, and community management. Foster relationships with readers and encourage discussions around the content.

 

Content Calendar Management: Assist in maintaining a content calendar to plan and organize content creation and publication schedules. Ensure content is delivered on time and aligns with marketing campaigns.

 

Competitive Research: Conduct research on competitors and industry trends to identify content gaps and opportunities. Stay updated on the latest content marketing trends and best practices.

 

Creative Collaboration: Work closely with graphic designers, videographers, and other team members to create multimedia content. Coordinate content production and publication.

 

Quality Control: Review and proofread content to ensure accuracy, consistency, and adherence to brand guidelines. Maintain a high standard of quality for all content produced.

 

Students we are looking for: 

Willingness to learn

Initiative-driven to get tasks done effectively and efficiently

Creative problem-solving skills

Eager and passionate to learn more about the industry and develop their understanding of different fields

Bold and willing to take initiative to think outside of the box to ideate

Good time management and organisational habits

 

Requirements:

Clear copywriting skills

Analytical skills

Creative and innovative

Effective communication, organisational skills

Design skills would be a big plus

 

Qualifications:

Proficient in Microsoft 365 software 

Proficient in Figma and Framer (if not please learn before job commences)

Proficiency in Adobe Suite (eg: Adobe Photoshop, Premiere Pro, Illustrator, In-Design) 

Knowledge/Experience with Google SEO & SEM


Local and International students are welcome to apply!

Part-time interns during the school semester are also accepted.

 

Work Week:

Working Hours: 40 hours a week 

Location: 1090 Lower Delta Road #06-05 Singapore 169201

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