Econ Healthcare – Senior Marketing Executive

Role Description

Looking for a meaningful career while creating impact to the community? Want your opinions to be valued? As the largest private nursing home operator in Singapore & Malaysia⁽¹⁾ with presence in China, Econ Healthcare (Asia) Limited is looking to spearhead on its expansion both locally and regionally. You can be part of the driving force!

We are on the search for a dynamic and results-driven Senior Marketing Executive to drive our mission in supporting our senior community across the care journey. You are an energetic and dynamic self-starter who can work with both internal teams and external stakeholders to improve and enhance the positioning of our service offerings continually, scale growth and drive our mission. Supporting the marketing strategy across all of Econ Healthcare’s service verticals (Nursing Homes, Day Care, Home Care, Rehabilitation and TCM services) through an integrated approach, your role is to provide marketing support, not limiting to digital marketing as a core function.

Responsibilities 

Manage and support Econ Healthcare’s end-to-end marketing strategy to increase awareness of our brand and services - covering campaigns and content development, design, digital marketing and marketing communications: 

• Manage a multi-channel marketing approach - both paid and organic marketing campaigns (include but not limited to digital and performance marketing, website, content and thought-leadership materials)
• Content development - supports the organisation’s content and SEO strategy
• Contributes information, ideas, and research to help develop marketing strategies
• Helps to detail, design, and implement plans for each product or service being offered
• Manage and execute marketing efforts, in line with performance indicators
• Executes marketing schedules and coordinate with colleagues, partners, media representatives, and other professionals to implement strategies across multiple channels
• Develop resources and materials to support operational teams
• Can perform simple website maintenance and content update on WordPress (optional)

Qualifications

Skills and Experience

• 3 to 4 years experience with performance marketing, community activities and digital tools
• Experience in healthcare and community care is a plus
• Has quantitative and qualitative analytical skills
• An excellent communicator and writer; experience with media/public relations is a plus
• Equally comfortable being executing hands-on and leading internal and external teams
• Other attributes: deep empathy for our clients, resourceful, solutions-and-results-driven, quality-obsessed, energetic, self-starter, a can-do entrepreneurship attitude.