WHO WE ARE
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 200,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
JOB SCOPE AND MAIN RESPONSIBILITIES:
This internship position supports the trade marketing manager in key projects and initiatives that furthers excellent and on-brand marketing efforts for KODAK Lens across the region. The key projects you will be involved in will spread across market exposure, digital marketing, new product launch and social giving. You will be tasked to effectively communicate, from a regional position, to country partners on practices, playbooks and facilitate the local implementation of these projects.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
- Marketing Best Practices Sharing and Assets Collation
Collate marketing best practices from key markets in trade, consumer and digital marketing into a compendium playbook for presentation and sharing across region, prepare a compendium of marketing resources and assets for dissemination. - Global Social Media Playbook
The playbook is a series of social media content that can be adapted to local needs. To support liaison with creative agency on playbook creation, and encourage regional markets to adopt it, and provide support to countries who need additional guidance on local implementation. - KODAK Lens New Product Launches
Support countries who are launching/promoting new lenses through preparation of launch pack and marketing materials, including training decks, posters and key visuals, demo tools and launch event design. - Gift of Great Vision 2023 Rollout and Closing
Plan the execution format of our global social campaign – Gift of Great Vision, and prepare training and rollout playbook for markets who are interested. Conduct briefings to regional markets on program details. Collate post program traction and report. - Digital Marketing Maturity and Effectiveness Study
Look into the status of digital marketing efforts (FB/IG organic and paid, SEM) across key countries to assess and recommend on how they can progressively step up in marketing maturity, and to evaluate effectiveness of existing digital campaigns based on key metrics.
KEY REQUIREMENTS:
- Currently studying in a Marketing related course/specialization
- Analytical ability and passionate about marketing
- Self starter with strong project management skills/ability to organize and work on multiple topics
- Positive and proactive attitude
- Familiarity with digital marketing would be a plus
- Ability to conduct simple visual editing would be a plus
Should you wish to apply, please indicate your available period for full time internship in your CV during submission.
Related Job Searches:
- Company:
EssilorLuxottica Asia Pacific Pte Ltd - Designation:
Regional Marketing Intern - Kodak Lens, APAC & MEA - Profession:
Marketing / Public Relations - Industry:
Wholesale Trade - Location:
Kallang