Expressions – Marketing Executive

We are seeking a motivated Junior Marketing Executive to join our team. This is an excellent opportunity for recent graduates or individuals with a passion for marketing to kickstart their career in a supportive and fast-paced environment.

Responsibilities:

• Assist in developing and executing lead generation strategies on social media platforms (TikTok, Instagram, Facebook, XHS, etc.).
• Support the management of social media calendars for effective content planning and scheduling.
• Help source and coordinate with user-generated content (UGC) creators that align with our brand identity and values.
• Assist in tracking, analyzing, and optimizing lead generation strategies and other marketing campaigns.
• Perform creative copywriting for social media captions, blog posts, and other content.
• Curate organic social media content that resonates with our audience and drives engagement.
• Collaborate with marketing team members to brainstorm and develop innovative marketing ideas and strategies.
• Support the execution of various marketing initiatives from conception to completion for marketing projects/campaigns.
• Assist in creating and refining videos/photos for social media and UGC content, ensuring they meet high-quality standards and align with our brand consistency.
• Help track and analyze key performance indicators (KPIs) to measure the success of marketing campaigns.

Job Requirements:

• Recent graduates or individuals with up to 1 year of experience in marketing are encouraged to apply.
• Experience in handling and managing social media accounts (TikTok, Instagram, Facebook) is a plus.
• Bachelor’s degree in marketing, mass communication, business, or a related course preferred; candidates currently pursuing such a degree will also be considered.
• Basic knowledge and software skills in Canva, Capcut, and/or Adobe are advantageous.
• A portfolio of recent works (School/Work) is highly desirable.
• Strong command of English, with creative and persuasive copywriting skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently, manage time effectively, communicate well, thrive in a fast-paced environment, and maintain attention to detail for consistent brand messaging.