Financial Media Group specialises in delivering top-tier financial marketing services tailored for small to medium-sized publicly traded companies.
Our mission is to connect capital to small businesses through an ecosystem of intelligent products and effective communication solutions.
With a dedicated team of experts, we understand the unique challenges and opportunities that small to medium-sized publicly traded companies face.
We provide our clients with Strategic Insights: We delve deep into market dynamics to offer tailored strategies that align with your business goals, ensuring maximum impact and optimal results.
- Customized Campaigns: Our team crafts bespoke marketing campaigns, optimizing every aspect to resonate with your target market and bolster your brand's presence.
- Thought Leadership: We position your company as a thought leader in the financial sector, showcasing your expertise and insights to captivate and engage your audience effectively.
- Relationship Building: We focus on nurturing long-lasting relationships with investors, stakeholders, and the financial community, fostering trust and credibility for your brand.
Financial Media Group is a leading global organization dedicated to connecting investors and small businesses. We are seeking a highly motivated and results-oriented Head of Digital Marketing to lead our digital marketing efforts, specifically targeting executives in various industries. The ideal candidate will have a proven track record in developing and implementing effective digital marketing strategies to reach and engage the executive audience. This will be a very hands on role.
Key Responsibilities:
Strategy and Planning:
Develop and execute a comprehensive digital marketing strategy targeting executives, aligned with the overall business objectives.
Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and stay ahead of industry changes.
Define key performance indicators (KPIs) and regularly monitor campaign performance to optimize strategies and achieve desired outcomes.
Content Development and Distribution:
Oversee the creation and distribution of engaging, informative, and relevant content tailored for the executive audience.
Collaborate with content creators and subject matter experts to ensure content aligns with business objectives and resonates with executive personas.
Utilize various digital channels, including social media, email marketing, webinars, and thought leadership platforms, to maximize content reach and engagement.
Have good copywriting / editing skills
Digital Advertising and Campaign Management:
Manage digital advertising campaigns, including PPC, display advertising, and sponsored content, targeting executives across different platforms.
Optimize advertising strategies to drive lead generation, brand awareness, and conversions, focusing on high-quality executive leads.
Conduct A/B testing and use data-driven insights to refine ad targeting, messaging, and creative to enhance campaign performance.
Data Analysis and Performance Tracking:
Utilize analytics tools to analyze digital marketing performance and track campaign effectiveness against set KPIs.
Generate regular reports showcasing campaign metrics, ROI, and actionable insights for continuous improvement and decision-making.
Work closely with data analytics teams to identify trends and patterns to enhance targeting strategies and optimize marketing efforts.
Team Leadership and Collaboration:
Lead and motivate a remote team of digital marketing professionals, providing guidance, mentorship, and fostering a collaborative and results-driven environment.
Collaborate cross-functionally with various departments, including sales, product development, and marketing, to align digital marketing efforts with overall business strategies.
Qualifications and Skills:
Proven experience in digital marketing preferably in a global business environment.
Strong understanding of digital marketing principles, strategies, and trends.
Excellent leadership, communication, and team management skills.
Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, social media advertising platforms, and marketing automation systems.
Data-driven mindset with the ability to analyze complex data sets and extract actionable insights.
Ability to thrive in a fast-paced, dynamic environment and adapt to evolving priorities and strategies.
Creative, can do attitude to all problems.
Join us at Financial Media Group and make a significant impact on the world of small business. We offer a dynamic work environment, competitive compensation, and opportunities for professional growth and development. Apply now to be part of our innovative and forward-thinking team.
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- Company:
Financial Media Group - Designation:
Head of Digital Marketing - Profession:
Marketing / Public Relations - Industry:
Finance