Our Story - Dairy Expertise that leads the worldFonterra is the world’s largest dairy exporter, proudly delivering New Zealand products to over 130 countries. NZMP, which stands for New Zealand Milk Products, is the B2B ingredients and solutions brand of Fonterra. We have one of the broadest product ranges in the dairy industry; our ingredients are used by a lot of the world’s most famous food and nutrition brands.
“Active Living” functional nutrition unit (FNU) is having a global remit across all of Fonterra’s regions. The Active Living unit is primarily responsible for driving B2B sales and marketing of Fonterra’s dairy ingredient products across the adult nutrition lifespan, selling to customers in markets all over the world under the “NZMP” B2B ingredients brand.
NZMP has a broad portfolio that includes standard ingredients, specialised ingredients and channel and solution offerings. Active Livings vision is to empower consumers to achieve their health and wellness goals through targeted nutritional solutions, focused around four health benefit areas:- Physical Wellness- Mental Wellness- Inside Out Wellness- Patient Wellness
Role purpose:
To support the delivery of our digital strategy and tactical promotion campaigns.
Job scope:•
Linkedin campaign management:- Plan, execute and report on advertising campaigns; including development of strategic recommendations.
• Content Creation: - Own and develop a series of consumer-friendly collateral to support ongoing protein or health benefit promotions. - Support marketing managers with product launches, through creation of collateral or written content for owned channels.
• Competitor Review Project: - Thorough investigation of other industry players’ activities in selected communications channels • Korean Collateral Adaptation Project: - Manage the adaptation of existing marketing collateral suite to local South Korean market needs by collaborating with the Business development team, and understanding additional support required for local customer engagement.
• Webpage building: - Ownership of Active Living’s page creation on nzmp.com website (using the Adobe Experience Manager Tool)
• Support Activation:- Manage inputs for Active Living’s presence at trade events (primarily digital right now), gather insights where necessary, or support with planning process or logistical tasks.
Development opportunities
• The chance to learn about health & nutrition – knowledge that will be valuable to them throughout their life!
• Exposure to a Global team, working across both Western and Asian markets.
• Experience across the whole marketing spectrum from research & insights to activation.
• Autonomy to manage their own projects (e.g. Linkedin Advertising campaigns) and workload.
• The opportunity to develop strong stakeholder management skills through exposure to:- Cross functional team members inc regs, technical and sales- External agencies inc Comms/PR, Graphics design, Social Media etc.
• Strong mentoring, guidance and career planning support from a range of experienced marketers.
Qualifications
• Be in the final year of Tertiary education majoring in Marketing/Communications.
• Have some exposure to digital marketing, experience in content creation andwebpage building.
• Prior work experience, particularly in marketing and/or in the nutrition industrywill be a strong advantage.
• Be able to prioritise and analyse information, to quickly develop insights andcompelling stories.
• Have strong communication skills, being particularly adept at writing.
• Be an energetic, confident, and reliable team player, who is comfortable withworking independently and managing workload with strong prioritisation andtime management skills.
• Take the initiative to seek out information and creatively problem solve with theresources provided.
Visit our website at https://www.nzmp.com/global/en.html to find out more about us.
Note:
1) Start date will be on 13 June 2022.
2) Only students who are able to commit for the entire period of internship from 13 June 2022 to 31 December 2022 will be considered.
3) For a non-credit bearing internship, the selected student will be required to apply for a “Leave of Absence” to complete this internship.
Related Job Searches:
- Company:
Fonterra Brands (Singapore) Pte. Ltd. - Designation:
Active Living Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Wholesale Trade - Location:
Downtown Core