Fonterra Brands (Singapore) Pte. Ltd. – Trade Marketing & eCommerce Intern

Objective

To support the trade marketing and E-commerce sales function in driving the FY22 growth.

 Job Scope• Liaise closely with sales team in developing and executing channel growth strategy.• Track and identify gaps within Perfect Store KPI to develop action plans with sales and operations team to close KPI gaps and strengthen Perfect Storeexecution.• Promotion planning to drive respective brand’s growth objective.• Review key promotions on a monthly basis and provide recommendations to improve on each accounts profitability.• Develop cut through POSM to address purchase barriers, provide product/brand education, highlight promotion mechanics etc.• Support to business in improving processes and work flow, including critical sales enabling process such as sales report, SAP purchase request etc.• Supports Ecommerce Channel Manager implementing the eCommerce sales and marketing strategy across multiple channels and platforms (Redmart,Amazon, PandaMart, Shopee, Lazada)

 Competencies to be learned• Route to Market strategy and execution• Strategic channel planning• Channel profitability analysis• Promotion planning• Promotion effectiveness analysis• Presentation and Communication Skills• Sales and Marketing processes in FMCG plus E-commerce setting• Campaign planning• Sales Performance analysis• Stakeholder management• Marketplaces Operation• Digital Marketing• UX/UI Optimisation

 Qualifications• Degree in Business, Marketing or Economics preferably with Analytics major.• Familiarity with social media strategies and platforms.• Positive and enthusiastic team player who can collaborate across cultures.• Self-motivated and works well in a fast-paced environment.• Ability to multi-task and take initiatives.• Good communication and presentation skills.• Extracurricular activities that demonstrate ability to manage a project relatively• autonomously to completion.• Proficient in managing Excel worksheets.• Some experience with data visualization tools (e.g.Tableau) and Adobe• PhotoShop will be a strong advantage.• Able to confidently apply, interpret & translate statistical analyses into• compelling and actionable recommendations.• Able to speak and write fluent English.

Note: 

1) Start date will be on 13 June 2022.2) Only students who are able to commit for the entire period of internship from 13 June to 31 December 2022 will be considered. 3) For a non-credit bearing internship, the selected student will be required to apply for a “Leave of Absence” to complete this internship.