The German European School Singapore (GESS) is a multi-lingual, not-for-profit, German international school in Singapore with a distinct European flavour. As an accredited ‘Excellent German School Abroad’, the German Section of GESS offers all major German school leaving certificates. Our European Section offers tuition in English for students from grade 1 - 12 across all three IB programmes (the PYP, the MYP and the IB Diploma Programme) as an authorised IB World School. Children aged 18 months onwards can enroll in our Preschool where children are following the PYP programme in German-speaking, English-speaking or bilingual groups. In addition to an outstanding academic education, GESS strives to teach students community values such as respect, openness and inclusion. Currently, more than 1800 students are learning at GESS supported by more than 400 full time and part time academic and administrative staff members. In August 2018 GESS moved to Dairy Farm Road to a modern new school campus located in a popular residential area at the edge of Singapore’s largest nature reserve and with very good access to the public transport system.
Social Media and Branding
• Manage GESS’s social media accounts, namely, but not limited to, Facebook, Instagram and LinkedIn
• Follow the weekly and monthly content calendars to ensure all social media platforms are regularly and consistently populated with engaging, relevant and high-quality content
• Understand the visual and verbal brand identity of the company and ensure that all social media activities reflect this identity consistently
Content Creation
• Create copy that is consistent with the GESS brand personality and verbal identity
• Perform ad-hoc duties such as photo taking, video taking and editing for social media
• Support in the setup of paid social media advertising and marketing campaigns
Community Engagement
• Oversee queries coming through social media, ensuring that queries are directed to the relevant parties or answered in a timely manner
Others
• Support in the creation of social media metrics reporting
• Participate and provide ideas for developing social media strategy
• Other minor ad-hoc duties that might not relate directly to social media but that the team requires collaboration and assistance for
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