Go City is the largest multi-attraction pass business in the world, operating in 35+ cities, 17 countries and 5 continents. Our growing teams in London, Boston, New York and Singapore help millions of sightseers enjoy new cities, discovering incredible attractions, tours, experiences, activities whilst making great savings. In the past two years, the business has seen rapid growth in demand for the product across the US and Europe. Sightseers love the budget certainty, greater choice, on-the-ground flexibility and overall value our multi-attraction passes deliver. Our products include The London Pass® and New York Pass®.
Go City is expanding into Asia, and through our marketing and customer acquisition of APAC-region customers travelling globally. We’re looking for an entrepreneurial marketing talent to join the Singapore team and play a key role in this rapid, exciting expansion.
Job Description
- This role will consist of assisting the marketing team in promoting our sightseeing brand and products to audiences located in Mainland China.
- Create, curate and manage content for the blog and social channels including but not limited to WeChat, Weibo, RED, Qyer, Qunar, Facebook, Instagram.
- Track and evaluate the impact of social and content initiatives and optimise for upcoming posts.
- Research, produce and curate SEO editorial content in the form of blog posts
- Maintain website accuracy by uploading content on the website or to make content changes
- Translate and transcreate website content from English to Simplified Chinese
- Ad hoc marketing tasks such as assist with influencer campaign management Have the opportunity to learn other aspects of digital marketing.
- Websites include https://www.thelondonpass.cn, https://www.newyorkpass.cn, https://gocitypass.cn, https://gocity.com/zh-hans/about-go-city
Required Skills
- At least 2 years of experience in writing website content or blog articles in Simplified Chinese for the China market.
- Fluency in written Simplified Chinese is mandatory and required.
- Has a comprehensive understanding and interest in the cultural nuances and audiences of the market.
- Able to write, translate and proofread good marketing copy for native audiences in China
- Able to converse and communicate efficiently in English Able to do simple video editing with 剪映 and Premiere Pro.
- Able to do simple designs with Photoshop (PS) and Illustrator (AI).
- Knowledge in search engine optimization (SEO) and search engine marketing (SEM) is a plus.
Desired Personality Traits
- You’re an entrepreneurial self-starter with the ability to hit the ground running
- You’re detail-oriented and creative.
- You're enthusiastic, willing to learn and have a positive mindset
- You’re attentive, smart, a quick thinker and a problem solver
- You learn quickly and adapt to changes easily with no fuss
- You enjoy working independently and not being micro-managed (we're all adults!)
- You enjoy working from home because this is a remote position, and you can be based anywhere in the world.
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