Paktor was founded in July 2013 with the mission of connecting singles in Asia through technology- enabled platforms.
To date, Paktor’s platforms have grown rapidly across the region and established leadership positions in each of the company’s key markets in Southeast Asia. With one of the largest customer bases in the region of over 2.5 million, Paktor has had over 40 million successful matches to date.
The company is poised to become the first in the region to provide a comprehensive suite of products to its customers across the dating vertical, focused on creating value for its customers and in the process developing the most diverse and largest network globally.
Paktor was founded in July 2013 with the mission of connecting singles in Asia through technology-enabled platforms. With one of the largest user bases in the Southeast Asia region of over 6 million, Paktor social networking app for singles has facilitated 5 billion profile reviews to date. Most recently, Paktor just announced a $10 million Series B funding round and the company is poised for expansion into new markets and become the first in the region to provide a comprehensive suite of products across the dating vertical, focused on creating value for its users and, in the process, developing the most diverse and largest network in its markets.
We are seeking a performance-marketing specialist to help us accelerate our user acquisition program and expansion plans. The Digital Marketing Associate plays a pivotal role in supporting the marketing team on all aspects of digital marketing campaigns in Korea.
Responsibilities
- Develop digital marketing strategies for user acquisition across multiple ad channels
- Achieve user acquisition targets by setting up, testing, and optimizing digital ad campaigns
- Creation of marketing ad visuals
- Perform ROI analysis to evaluate and measure efficiency and effectiveness of various ad channels
- Provide post-mortem ad campaign report containing trend analysis and actionable recommendations for improvement and growth
- Use creative and unconventional means to find untapped sources of mobile ad traffic or downloads
Requirements
- Diploma in mass communications or marketing preferred
- Outstanding written and oral communication skills in English and proficiency in Korean language for liaision with Korean-speaking counterparties
- Competent with Adobe Photoshop and Google/Microsoft office tools.
- Proficiency with Facebook, Google, Naver and Daum ad platforms
- High level of attention to detail, excellent organizational skills, and ability to prioritize demands, meet deadlines and manage time efficiently
- Ability to multitask in a fast-paced, deadline-driven environment
- Available to start work immediately
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- Company:
Gopaktor - Designation:
Digital Marketing Manager (Korea) - Profession:
Marketing / Public Relations - Industry:
Computer and IT